Lead, Digital Strategy & Business Development
Company: Ralph Lauren Corporation
Location: New York
Posted on: May 16, 2022
Job Description:
Lead, Digital Strategy & Business Development (Director)Ref #:
W117572 Department: Business Strategy City: New York
State/Province: New York Country: United States Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the
design, marketing and distribution of premium lifestyle products in
five categories: apparel, accessories, home, fragrances, and
hospitality. For more than 50 years, Ralph Lauren's reputation and
distinctive image have been consistently developed across an
expanding number of products, brands and international markets. The
Company's brand names, which include Ralph Lauren, Ralph Lauren
Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double
RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among
others, constitute one of the world's most widely recognized
families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our
company as well as those in which we serve by amplifying voices and
perspectives to create a culture of belonging, ensuring inclusion,
and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and
Celebration.
Any offer of employment is contingent upon proof of full COVID 19
vaccinations upon hire. Accommodations due to medical or religious
reasons will be evaluated in compliance with the law. Position
Overview The "Lead, Digital Strategy & Business Development" will
develop and implement the global digital strategy to elevate and
energize the brand and win in digital. They will work closely with
the Commercial, Marketing, and Digital teams across the
personalization, mobile optimization, connected retail, market
expansion, home, virtual economies and other streams as created, to
identify key digital trends and analyze business opportunities.
They will evaluate and develop a portfolio of business
opportunities, projects, and innovations that will drive the
digitization of consumer-facing solutions and experiences. They
will lead the Digital Strategy & Business Development team and
report into to the Head of Digital & Tech Strategy and Portfolio.
Business Development
- Lead research and analyze market trends, competitive landscape
& digital innovations to assist with the development of strategic
plans and thought leadership materials
- Lead strategy sessions in partnership with Digital, Technology
& Regional Commercial teams to develop a pipeline of
initiatives
- Liaise with internal partners as well as outside consultants
and service providers Project Management
- Coordinate and manage the efforts of the cross-functional
digital, technology, marketing and business working teams to ensure
alignment on digital strategic priorities Strategic Projects
- Identify and support "piloting" of various digital and
high-impact initiatives
- Lead development of Digital Digest to be distributed across the
organization
- Support Digital Streams Bi-monthly & Digital/Technology QGR
meetings
- Support Investor Relations and Board of Directors activities
and initiatives
- Work closely with colleagues across the company to identify
opportunities to extend and enhance digital partnerships and
platform capabilities
- Lead cross-functional and cross-brand strategic initiatives,
actively managing and monitoring milestones
- Proactively identify actionable cost improvement opportunities
and spearhead continuous improvement/cost savings initiatives
Reporting
- Establish and monitor KPI's to measure success and
identify/implement performance-based improvements and new strategic
initiatives Experience, Skills & Knowledge
- Minimum 5 years of experience of related work in
personalization, mobile optimization, connected retail, market
expansion, home or virtual economies (cryptocurrency, NFT's,
virtual land)
- Ability to think strategically and creatively to develop
winning partnerships across Regional Commercial, Digital, Product,
and Technology and Procurement teams
- Driving and facilitating best in class Digital strategy
- Knowledgeable of industry trends and is interested in the
evolving consumer landscape
- Understand competitive landscape with deep understanding of
competitors & emerging thought leaders
- Leverage industry experts and associations to identify and
benchmark best practices
- Accountable for digital commerce analysis with overarching view
of key metrics and KPI's
- Strong understanding of consumer behavior
- Deliver frameworks, guidelines, and standards to create
consistency across all channels
- Financial acumen, with ability to manage financial portfolio on
cashflow or P&L basis
- Exceptional skill in driving results against aggressive
timelines, managing multiple priorities and executing
flawlessly
- Exceptional interpersonal, communication and influencing skills
with the ability to formally present to and work with stakeholders
across different functions, colleagues at all levels, and with
partners
- A self-starter with an ability to excel in a dynamic,
ever-changing environment and to switch gears as required
- Ruthless attention to detail & accuracy
- Ability to lead and manage a team
- Expert level knowledge of Microsoft Excel, PowerPoint,
Keynote
- Bachelor's Degree, preferably in Business, Engineering or
Information Systems Lead, Digital Strategy & Business Development
(Director)
Keywords: Ralph Lauren Corporation, New York , Lead, Digital Strategy & Business Development, Other , New York, New York
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