Senior Associate, Advanced Analytics

Company: Mindshare Media Ltd
Location: New York
Posted on: May 17, 2022

Job Description:

ABOUT THE ROLE:Are you all about numbers? Mindshare's Strategy & Analytics Department is looking for a Senior Associate to join our Advanced Analytics team. This is an excellent opportunity to learn how to employ advanced statistical techniques in the media world such a marketing mix modeling [regression analysis], attribution, budget optimization, and digital analytics. The ideal candidate will gain exposure to software and technologies (ie: R, Python, Machine Learning, etc.) while working with a group passionate about data, analytics, and self-development with a customer-centric focus.YOUR IMPACT: - Perform data processing, data cleansing, and handling of raw data to produce large structured data sets for analysis, data modeling, data governance, etc. - Conduct econometric and other statistical analyses - Run ad-hoc "what if scenarios" and simulations to models and evaluate media plans - Support reporting, data visualization and presentation building with oversight from team leader - Work with internal teams across Buying, Planning and Digital Investment to produce client deliverablesYOUR QUALIFICATIONS: - Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; OR equivalent professional work experience - Advanced knowledge of SQL and Excel (Pivot Tables, Complex Functions, etc.) - Ability to perform Analytics, with ability to clearly communicate finding both written and orally - Familiarity with Alteryx, R, Python and/or SAS a plus - Experience with Web Analytics tools (Omniture, Google Analytics, Webtrends) and Ad Servers tools (DoubleClick, MediaMind, PointRoll, Atlas) nice to haveABOUT MINDSHARE:At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We'll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what's possible. It takes a team of people who invest in other's success, and together we make Mindshare the place where we do the best work of our career. We're a team that is radically honest - we call this our Authenticity Quotient. We are curious and competitive - that's our Passion Quotient. We embrace teamwork and adaptability - that's our Emotional Quotient. We're proud to be unmistakably #TeamMindshare.Take A Virtual Office Tour: https://roundme.com/tour/335529GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

Keywords: Mindshare Media Ltd, New York , Senior Associate, Advanced Analytics, Other , New York, New York