Digital Analytics Specialist
Company: Park Hudson International LLC
Location: New York
Posted on: June 25, 2022
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Job Description:
The Digital Analytics team at Client is looking for passionate
leaders to enhance web analytics -infrastructure and support
advance user analytics. You will lead the web analytics audit,
-implementation and the measurement strategy working
cross-functionally with several teams at -Nasdaq (including Product
Marketing, Ad Revenue, Content Publishing, Marketing Operations,
Engineering).
In this role, you will require a combination of advance digital
analytics skills, SQL expertise, project -management knacks, and
ability to deliver in a dynamic environment with moving priorities.
Ideally -you are passionate about data pipelines, view the world
through an analytical lens, are intellectually -curious, learn
quickly, and able to move fast while maintaining focus on
high-impact projects.
Responsibilities:
Web Analytics Audit & Data framework:
- Gap analysis of current page/event tracking in GA 360
- Design the data collection framework for GA4 by organizing user
interactions into logical
categories and subcategories
- Ensure the data is consistent, intuitively named, and
thorough
Digital Analytics Implementation & Tag Management:
- Lead the transition from GA Universal Analytics to GA4. End to
end implementation including
datalayer, GTM, transitioning our web reports.
- Configure funnels, goals, custom reports to meet
business/stakeholder needs
- Develop tag management strategy with goal of improving marketing,
agility, site
performance, data consistency, and governance
- Support the transition of Web Analytics data into a Data
Warehouse
Measurement Strategy:
- Map each goal to distinct actions on digital properties to get
proper tracking and reporting -in place
- Partner with stakeholders to understand business goals, KPIs and
design conversion tracking framework for owned & paid digital
properties
Data visualization & Optimization:
- Create Google Data Studio dashboards merging data from disparate
sources
Automation of web reports including data integration, and front-end
report design
- Partner with CRO specialist on web optimization strategy
Requirements:
- 4+ years of web analytics experience with hands-on experience
auditing website tracking,
implementing & testing digital analytics tools, creating dashboards
with multiple data
sources
- Expert user of Google Analytics 360 and Tag Manager. GA4
experience is a plus
- Proficiency in SQL and Python, Excel (VBA, macros, scripts,
formulas, data visualization, etc.),
PowerPoint, and statistical software packages (SAS), BigQuery
- Proven technical experience with user journey mapping, conversion
tracking, trend analysis
- Strong project management skills
- Expert on campaign, event, user, and page-level tracking
- Hands on experience with platforms like Supermetrics, Google Ads,
Google Optimize, hotjar
preferred
- Prior experience of working in a digital agency/client-facing
role is strongly preferred
Keywords: Park Hudson International LLC, New York , Digital Analytics Specialist, Other , New York, New York
Click
here to apply!
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