Digital Analytics Specialist

Company: Park Hudson International LLC
Location: New York
Posted on: June 25, 2022

Job Description:

The Digital Analytics team at Client is looking for passionate leaders to enhance web analytics -infrastructure and support advance user analytics. You will lead the web analytics audit, -implementation and the measurement strategy working cross-functionally with several teams at -Nasdaq (including Product Marketing, Ad Revenue, Content Publishing, Marketing Operations, Engineering).

In this role, you will require a combination of advance digital analytics skills, SQL expertise, project -management knacks, and ability to deliver in a dynamic environment with moving priorities. Ideally -you are passionate about data pipelines, view the world through an analytical lens, are intellectually -curious, learn quickly, and able to move fast while maintaining focus on high-impact projects.

Responsibilities:

Web Analytics Audit & Data framework:

- Gap analysis of current page/event tracking in GA 360

- Design the data collection framework for GA4 by organizing user interactions into logical

categories and subcategories

- Ensure the data is consistent, intuitively named, and thorough

Digital Analytics Implementation & Tag Management:

- Lead the transition from GA Universal Analytics to GA4. End to end implementation including

datalayer, GTM, transitioning our web reports.

- Configure funnels, goals, custom reports to meet business/stakeholder needs

- Develop tag management strategy with goal of improving marketing, agility, site

performance, data consistency, and governance

- Support the transition of Web Analytics data into a Data Warehouse

Measurement Strategy:

- Map each goal to distinct actions on digital properties to get proper tracking and reporting -in place

- Partner with stakeholders to understand business goals, KPIs and design conversion tracking framework for owned & paid digital properties

Data visualization & Optimization:

- Create Google Data Studio dashboards merging data from disparate sources

Automation of web reports including data integration, and front-end report design

- Partner with CRO specialist on web optimization strategy

Requirements:

- 4+ years of web analytics experience with hands-on experience auditing website tracking,

implementing & testing digital analytics tools, creating dashboards with multiple data

sources

- Expert user of Google Analytics 360 and Tag Manager. GA4 experience is a plus

- Proficiency in SQL and Python, Excel (VBA, macros, scripts, formulas, data visualization, etc.),

PowerPoint, and statistical software packages (SAS), BigQuery

- Proven technical experience with user journey mapping, conversion tracking, trend analysis

- Strong project management skills

- Expert on campaign, event, user, and page-level tracking

- Hands on experience with platforms like Supermetrics, Google Ads, Google Optimize, hotjar

preferred

- Prior experience of working in a digital agency/client-facing role is strongly preferred

Keywords: Park Hudson International LLC, New York , Digital Analytics Specialist, Other , New York, New York