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Digital Designer (Cat Person)

Company: Harry's, Inc.
Location: Brooklyn
Posted on: June 25, 2022

Job Description:

What is Cat Person?

Cat Person is shaking up the $75B pet industry by bringing love, respect and innovation to a long overlooked and underserved category: cat care. Launched in March 2020, Cat Person offers a line of essentials to help cat parents better care for their cats, including thoughtful food, treats, and beautifully designed furniture and toys. A design-forward brand, we consider both the cat's and the cat person's needs in everything we make and do. We aren't just here to revolutionize cat care for the millions of cat parents in the US; we're here to redefine what it means to be a cat person in culture today.

About The Role

Cat Person's Digital Designer will create breakthrough visual communications that play a major role in defining and growing our brand. This is a unique opportunity to be in-house, helping to build a consumer brand from the ground up. This role will focus on digital design (Email, .com, and Social, 360 campaigns) but will have opportunities to support photoshoots and product design if that's a passion. This role reports directly to the Creative Director.

Who you are:

You are a visual problem-solver with a pulse on Culture and passion for design. You value originality and push yourself to find the best way to use design to solve a problem or elevate an idea. You are strategically minded and can help evolve Cat Person's brand over time as we continuously grow and learn more about our audience and consumer base. You are excited to join a young brand, and can thrive in a fast-paced environment ripe with ambiguity. You are self-motivated and collaborate well with Creative and Web partners. You follow briefs and direction when provided, but actively search for ways to make a meaningful impact when you're not directly asked. You're constantly looking for opportunities to leave your mark on a new brand--whether that's continuing to craft the design that was done before you arrived or devoting time to think about future Cat Person dream projects. You are organized, detail oriented and present your work in an organized and thoughtful manner. Lastly, you love cats! You will use your knowledge and insights as a cat person to create work that reflects your love, respect and bemusement for them.

What you will do at Cat Person:

Design innovative digital content for email & organic social channels.
Create stunning motion graphics for paid social campaigns.
Help evolve our design language system across digital channels.
Partner with Copywriters and Designers to conceptualize photo & illustration work and develop and execute digital campaigns.
Conceptualize supportive marketing collateral for 360 projects.
Build organized & thoughtful decks that sell through ideas.
Own the design and creation of Cat Person's visual collateral to be used across digital brand materials including, but not limited to: landing pages, social media, email, display banners, acquisition offers, presentations and site content.
Work closely with both internal and external creative stakeholders in a highly collaborative manner
Collaborate with other Designers, Copywriters, and freelancers on a project basis.
Resize and manipulate imagery as-needed.
Design and prep artwork for production. Coordinate with vendors and external production partners
Ensure visual consistency across all projects and visual communication mediums

Basic Qualifications:

Bachelor's degree in Graphic Design or Visual Communication
2-4 years of professional graphic design in an in-house or agency design department
Previous design experience across a range of digital, print, and packaging assets
Experience with DTC branding and performance marketing a plus
Portfolio of design content shown to engage and excite audiences
High proficiency Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign, and Sketch)
Clear understanding of UX and UI principles and mobile responsive design
Highly collaborative, and ability to work well in a cross-functional team developing cohesive content
Experience working with tight deadlines in a fast-paced environment, with an ability to independently prioritize projects

About Cat Person:

Cat Person is a new brand committed to strengthening the relationship between cats and cat persons by delivering cat care essentials - including food, treats and products - that are specially made for the unique needs of cats, and thoughtfully designed for their people.

By putting modern feline lovers at the center of their research, design, and marketing processes, Cat Person is prioritizing the unmet needs of this fragmented, $75 billion pet market and flipping the script on the stereotype about cat owners. The company was founded in March 2020 with support and initial investment by Harry's, and built by a founding team that has decades of experience launching, growing and scaling transformational brands and businesses across large CPG and direct-to-consumer/e-commerce industries.

As a small team of cat and animal lovers looking to grow our brand and company the right way, with the right people, Cat Person is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We have a mandatory COVID-19 vaccination policy.

Harry's is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry's is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry's commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

This role can be done remotely, however there may be location constraints based on where Harry's is registered and able to employ individuals. Please work with your recruiter and your hiring manager to understand any location constraints. We are authorized and able to employ individuals in many, but not all states. If you are not located in or able to work from a state where we are registered or able to employ individuals, you will not be eligible for employment. Please speak with your recruiter to learn more.


Keywords: Harry's, Inc., New York , Digital Designer (Cat Person), Other , Brooklyn, New York

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