Digital Designer (Cat Person)
Company: Harry's, Inc.
Posted on: June 25, 2022
What is Cat Person?
Cat Person is shaking up the $75B pet industry by bringing love,
respect and innovation to a long overlooked and underserved
category: cat care. Launched in March 2020, Cat Person offers a
line of essentials to help cat parents better care for their cats,
including thoughtful food, treats, and beautifully designed
furniture and toys. A design-forward brand, we consider both the
cat's and the cat person's needs in everything we make and do. We
aren't just here to revolutionize cat care for the millions of cat
parents in the US; we're here to redefine what it means to be a cat
person in culture today.
About The Role
Cat Person's Digital Designer will create breakthrough visual
communications that play a major role in defining and growing our
brand. This is a unique opportunity to be in-house, helping to
build a consumer brand from the ground up. This role will focus on
digital design (Email, .com, and Social, 360 campaigns) but will
have opportunities to support photoshoots and product design if
that's a passion. This role reports directly to the Creative
Who you are:
You are a visual problem-solver with a pulse on Culture and passion
for design. You value originality and push yourself to find the
best way to use design to solve a problem or elevate an idea. You
are strategically minded and can help evolve Cat Person's brand
over time as we continuously grow and learn more about our audience
and consumer base. You are excited to join a young brand, and can
thrive in a fast-paced environment ripe with ambiguity. You are
self-motivated and collaborate well with Creative and Web partners.
You follow briefs and direction when provided, but actively search
for ways to make a meaningful impact when you're not directly
asked. You're constantly looking for opportunities to leave your
mark on a new brand--whether that's continuing to craft the design
that was done before you arrived or devoting time to think about
future Cat Person dream projects. You are organized, detail
oriented and present your work in an organized and thoughtful
manner. Lastly, you love cats! You will use your knowledge and
insights as a cat person to create work that reflects your love,
respect and bemusement for them.
What you will do at Cat Person:
Design innovative digital content for email & organic social
Create stunning motion graphics for paid social campaigns.
Help evolve our design language system across digital channels.
Partner with Copywriters and Designers to conceptualize photo &
illustration work and develop and execute digital campaigns.
Conceptualize supportive marketing collateral for 360 projects.
Build organized & thoughtful decks that sell through ideas.
Own the design and creation of Cat Person's visual collateral to be
used across digital brand materials including, but not limited to:
landing pages, social media, email, display banners, acquisition
offers, presentations and site content.
Work closely with both internal and external creative stakeholders
in a highly collaborative manner
Collaborate with other Designers, Copywriters, and freelancers on a
Resize and manipulate imagery as-needed.
Design and prep artwork for production. Coordinate with vendors and
external production partners
Ensure visual consistency across all projects and visual
Bachelor's degree in Graphic Design or Visual Communication
2-4 years of professional graphic design in an in-house or agency
Previous design experience across a range of digital, print, and
Experience with DTC branding and performance marketing a plus
Portfolio of design content shown to engage and excite
High proficiency Adobe Creative Suite (specifically Photoshop,
Illustrator, InDesign, and Sketch)
Clear understanding of UX and UI principles and mobile responsive
Highly collaborative, and ability to work well in a
cross-functional team developing cohesive content
Experience working with tight deadlines in a fast-paced
environment, with an ability to independently prioritize
About Cat Person:
Cat Person is a new brand committed to strengthening the
relationship between cats and cat persons by delivering cat care
essentials - including food, treats and products - that are
specially made for the unique needs of cats, and thoughtfully
designed for their people.
By putting modern feline lovers at the center of their research,
design, and marketing processes, Cat Person is prioritizing the
unmet needs of this fragmented, $75 billion pet market and flipping
the script on the stereotype about cat owners. The company was
founded in March 2020 with support and initial investment by
Harry's, and built by a founding team that has decades of
experience launching, growing and scaling transformational brands
and businesses across large CPG and direct-to-consumer/e-commerce
As a small team of cat and animal lovers looking to grow our brand
and company the right way, with the right people, Cat Person is
committed to bringing together individuals from different
backgrounds and perspectives. We strive to create an inclusive
environment where everyone can thrive, feel a sense of belonging,
and do great work together. As an equal opportunity employer, we
prohibit any unlawful discrimination against a job applicant on the
basis of their race, color, religion, veteran status, sex, parental
status, gender identity or expression, transgender status, sexual
orientation, national origin, age, disability or genetic
information. We respect the laws enforced by the EEOC and are
dedicated to going above and beyond in fostering diversity across
We have a mandatory COVID-19 vaccination policy.
Harry's is committed to bringing together individuals from
different backgrounds and perspectives. We strive to create an
inclusive environment where everyone can thrive, feel a sense of
belonging, and do great work together.
Harry's is an Equal Opportunity Employer, providing equal
employment and advancement opportunities to all individuals. We
recruit, hire and promote into all job levels the most qualified
applicants without regard to race, color, creed, national origin,
religion, sex (including pregnancy, childbirth and related medical
conditions), parental status, age, disability, genetic information,
citizenship status, veteran status, gender identity or expression,
transgender status, sexual orientation, marital, family or
partnership status, political affiliation or activities, military
service, domestic violence victim status, arrest/conviction record,
sexual or reproductive health decisions, caregiver status, credit
history immigration status, unemployment status, traits
historically associated with race, including but not limited to
hair texture and protective hairstyles or any other status
protected under applicable federal, state and local laws. Harry's
commitment to providing equal employment opportunities extends to
all aspects of employment, including job assignment, compensation,
discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going
above and beyond in fostering diversity across our company.
This role can be done remotely, however there may be location
constraints based on where Harry's is registered and able to employ
individuals. Please work with your recruiter and your hiring
manager to understand any location constraints. We are authorized
and able to employ individuals in many, but not all states. If you
are not located in or able to work from a state where we are
registered or able to employ individuals, you will not be eligible
for employment. Please speak with your recruiter to learn more.
Keywords: Harry's, Inc., New York , Digital Designer (Cat Person), Other , Brooklyn, New York
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