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Ad Ops Specialist

Company: Havas Media Group
Location: New York
Posted on: June 25, 2022

Job Description:

Our Ad Ops team is looking for a couple of Specialists to join working on a variety of clients across our NYC, Boston, Chicago, and Miami offices. The Ad Operations Specialist is responsible for the day-to-day management of Havas Media campaigns. This will require daily interaction with our internal teams such as Media and Analytics, and our external clients and partners to ensure consistent and accurate site tagging and delivery of all digital advertising campaigns. We may be open to remote for these roles, too, based on the candidate.About the Role:

  • Traffic and manage campaigns in Google Campaign Manager
  • QA of all trafficking requests
  • Develop and document Ad Operations processes
  • Work closely with Media teams on to identify areas for tagging improvements
  • Educate Analytics and Media teams on Ad Operations best practices
  • Oversee media tracking and analytics set up and implementation
  • Active participation in media planning discussions regarding trafficking strategies and related operational issues
  • Improve data quality by collaborating with the Media, Analytics and other teams to ensure campaigns are structured in a way to produce optimal data outputs
  • Troubleshoot issues with ads or tags
  • Generate, QA, and troubleshoot implementation of conversion tags
  • Resolve tracking and reporting discrepancies with Analytics and/or partners/vendors About You:
    • A bachelor's degree from 4 year university, or equivalent experience
    • 1-3 years of experience in Ad Ops
    • Experience with ad-servers
    • Understanding of Google Campaign Manager a plus
    • Understanding and experience with latest creative types (e.g. rich media, DCO, mobile and video) and standard industry tracking and measurement tools (e.g. viewability, verification, brand study)
    • Understanding of site tagging or tag management systems
    • Team player who enjoys working in a collaborative, open environment
    • Highly motivated and full of initiative
    • Methodical, well-organized, and detail-oriented
    • Strong communication skills
    • Knowledge of HTML and/or JavaScript
    • Proficient in Microsoft Excel

Keywords: Havas Media Group, New York , Ad Ops Specialist, Other , New York, New York

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