Ad Ops Specialist
Company: Havas Media Group
Location: New York
Posted on: June 25, 2022
Job Description:
Our Ad Ops team is looking for a couple of Specialists to join
working on a variety of clients across our NYC, Boston, Chicago,
and Miami offices. The Ad Operations Specialist is responsible for
the day-to-day management of Havas Media campaigns. This will
require daily interaction with our internal teams such as Media and
Analytics, and our external clients and partners to ensure
consistent and accurate site tagging and delivery of all digital
advertising campaigns. We may be open to remote for these roles,
too, based on the candidate.About the Role:
- Traffic and manage campaigns in Google Campaign Manager
- QA of all trafficking requests
- Develop and document Ad Operations processes
- Work closely with Media teams on to identify areas for tagging
improvements
- Educate Analytics and Media teams on Ad Operations best
practices
- Oversee media tracking and analytics set up and
implementation
- Active participation in media planning discussions regarding
trafficking strategies and related operational issues
- Improve data quality by collaborating with the Media, Analytics
and other teams to ensure campaigns are structured in a way to
produce optimal data outputs
- Troubleshoot issues with ads or tags
- Generate, QA, and troubleshoot implementation of conversion
tags
- Resolve tracking and reporting discrepancies with Analytics
and/or partners/vendors About You:
- A bachelor's degree from 4 year university, or equivalent
experience
- 1-3 years of experience in Ad Ops
- Experience with ad-servers
- Understanding of Google Campaign Manager a plus
- Understanding and experience with latest creative types (e.g.
rich media, DCO, mobile and video) and standard industry tracking
and measurement tools (e.g. viewability, verification, brand
study)
- Understanding of site tagging or tag management systems
- Team player who enjoys working in a collaborative, open
environment
- Highly motivated and full of initiative
- Methodical, well-organized, and detail-oriented
- Strong communication skills
- Knowledge of HTML and/or JavaScript
- Proficient in Microsoft Excel
Keywords: Havas Media Group, New York , Ad Ops Specialist, Other , New York, New York
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