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Senior Associate Addressable Activation

Company: Key People
Location: New York
Posted on: June 25, 2022

Job Description:

Our client is seeking a strong senior associate for their programmatic / addressable activation department. This department serves as our client's hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Senior Associate level will be tasked with the setup, QA, pacing, and optimization of a portfolio of addressable campaigns across a variety of buying platforms (DSPs) while leveraging a suite of 1st-party planning & reporting tools. Strong excel skills and a strong command of at least one buying platform are a must (certifications are a plus). Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.

  • Working in platform, setting up campaigns, optimizing them, and reporting results to clients
  • Under moderate direction, works within significant limits and authority on assignments of higher complexity and coordination
  • Possesses demonstrated knowledge and skills, including product and industry
  • Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
  • May interact directly with clients/agency contacts and provide informal guidance, training and assistance to lower level associates and other functional areas
  • Key Responsibilities Customer/Client Management: Assists with the execution and day-to-day management of a portion of client assignment, based on specialized or technical knowledge
  • Vendor Relationship Management: Understands the variety of vendors and their full value proposition. Manages vendor relationships and conversations independently. Brings recommendations to customers.
  • Discipline-Specific Tasks: Can handle advanced campaign complexity and workload (KPIs, targeting, channels, measurement, etc.); gain exposure to management via oversight of Summer Residents and Coordinators
  • Platform Reporting: Conducts ad hoc/custom reporting for "deep dive" analytics or per agency request
  • Solutions Innovation: Designs and delivers performance updates, business reviews, new audience-based addressable solutions and growth opportunity presentations to key agency and client contacts

Keywords: Key People, New York , Senior Associate Addressable Activation, Other , New York, New York

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