Digital Marketing Strategist
Company: College Recovery LLC
Location: Fairfield
Posted on: June 25, 2022
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Job Description:
Description:SOBA New Jersey opened its doors in 2014 with the
goal to provide a higher quality of care than the standard
typically delivered by other drug rehabilitation centers. This goal
is the driving force behind our treatment philosophy and approach.
Our passion for helping our clients achieve a better life grows
stronger every day as we continue to be the benchmark of addiction
treatment excellence. Since our inception, we've become one of the
premier drug rehabs in New Jersey. We are accredited by The Joint
Commission, and our detox, clinical, and housing facilities are
located in New Brunswick, New Jersey, each in walking distance from
Rutgers University.
We have the most dedicated, experienced and knowledgeable
professionals in the field working on our team. It is these people
who carry out our vision on a daily basis. The strength of our
program lies not with any single individual, but rather in the sum
of all our experiences, qualities, and skills. All members of our
team hold core values that mirror those of our foundation as a
whole. Individually and together, we treat all of our clients with
respect, compassion, and understanding.
SOA New Jersey is currently seeking an experienced, creative
Digital Marketing Strategist to join our growing organization. In
this position, you will be responsible for the management of all
digital platforms, ensuring the success of our business
objectives.
Primary Job Responsibilities:
Responsibilities include but are not limited to- Lead digital
marketing initiatives including Search Engine Optimization, SEM,
PPC Advertising, Content Marketing and Lead Generation to drive
Admissions Maintain and improve website, content, speed,
performance, and search engine visibility as well as CDN and
hosting. Track and report on marketing affairs including budget,
leads, traffic and more. Conduct research and drive insights to
improve marketing optimization. Use tools like SEMrush, Google
Analytics, Google Search Console, and more to track performance and
improve marketing based on their insights. Maintain and grow our
social media presence on Instagram, Facebook, LinkedIn Manage the
SOBA New Jersey brand presence, ensure quality and consistency in
our marketing materials Manage Salesforce CRM, working with
Admissions team to maintain lead information and quality Coordinate
media buying and advertising efforts Collaborate with agencies and
other vendor partners Brainstorm new and creative growth strategies
Contact, interview, and hire third party graphic designers, web
designers, and videographers to create unique and engaging content.
Comply with local, state and federal confidentiality laws and
regulations Provide customer service by answering questions and
concerns when necessary Communicate with Management and Ownership
about marketing goals and results Demonstrate sensitivity and
responsiveness to cultural differences Abide by College Recovery
code of ethics and model values
Requirements:Qualifications: Bachelor's Degree in Marketing, or
related field required 3+ years' experience in digital marketing,
marketing/ advertising Excellent oral and written communication
skills Excellent grasp of web analytics and social media best
practices Demonstrable experience with lead generation, SEO, and
Google Ads Knowledge and experience with WordPress backend
Excellent Project Management sills Must be reliable and dependable
and demonstrate initiative in performing work Multi-tasker,
quick-learner, self-starter Salesforce experience a plus Background
in social services and/or non-profits strongly preferred
PI181035021Required
Keywords: College Recovery LLC, New York , Digital Marketing Strategist, Other , Fairfield, New York
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