Coordinator, Ad Integration & Strategy
Company: ESPN
Location: New York
Posted on: June 25, 2022
Job Description:
Reporting to the Sr. Manager, Ad Integration & Strategy, this
position will facilitate the development, refinement and delivery
of sponsored on-air graphics for assigned sport and studio
Production groups, in close collaboration with DAS and Production.
This position will support the development and coordinate the
day-to-day execution of all linear integration elements, while
working with stakeholders across the business to identify and
develop new revenue generating concepts. #ESPNMedia
Responsibilities :
- Manages the development, refinement and delivery of sponsored
graphics for CBB (Event & Studio), Soccer, ACC & SEC Network,
College World Series, Lacrosse and other assigned properties. The
Coordinator I will be the primary point of contact between Sports
Business Solutions, Creative Services and production teams
- Will be the main point of contact for linear and social design
requests creating customized opportunities for our clients
- Liaison with clients to ensure timely creative asset
development, approval and production timelines
- Partner with the ESPN Creative Studio team in
ideating/coordinating new sales that can be used across the ESPN
sales and brand portfolio
- Serve as project manager, creative producer, and liaison
between sales, creative services, production, and commercial
operations, frequently multi-tasking within tight deadlines
- Develops and maintains relationships with ESPN Sales, agencies
and clients by providing expertise and knowledge in
creating/developing sponsorship opportunities
- On site or in the control room as necessary to ensure correct
execution for each sponsored element
- Tracks, evaluates and reports the results and outcomes of
specific marketing initiatives and advertising campaigns
- Collaborates with Creative Studio, Content, Ad Sales teams and
clients/agencies to assist growth in existing and new partnerships
to develop added value opportunities that provide incremental
revenue
Basic Qualifications :
- Excellent written and verbal communication, interpersonal
communication, and creative skills required
- General knowledge of studio and remote productions functions
while working with and assisting in their team
- Computer working knowledge of Microsoft Office Suite and Adobe
Creative Suite with emphasis on Photoshop and Illustrator
- Strong work ethic, positive attitude and leadership qualities
with the ability to handle multiple tasks and set priorities a
must
- Ability to work non-traditional hours, weekends & holidays
Preferred Qualifications:
- Minimum 1 year marketing and promotions experience related to
sports, media, cable or entertainment industries a plus
- Detail-oriented with the ability to manage multiple projects
simultaneously; meet deadlines and work as part of a team while
also being able to work independently in a fast-paced
environment
- Possess exceptional organizational skills and has a proven
record of accomplishment managing complex projects and developing
new opportunities
- General understanding of ESPN studio and remote production
functions and procedures with proven results in successfully
collaborating with and assisting their teams
- Ability to identify and create new or enhanced sponsorship
opportunities within portfolio of Ad Integration and Strategy sport
properties and content
Required Education :
- Bachelor's Degree
Preferred Education :
- Bachelor's Degree in marketing, broadcasting, communications,
or closely related field
Keywords: ESPN, New York , Coordinator, Ad Integration & Strategy, Other , New York, New York
Didn't find what you're looking for? Search again!
Loading more jobs...