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Digital Strategist

Company: Hearst
Location: New York
Posted on: August 7, 2022

Job Description:

Digital Strategist Location: New York, Chicago Join us on our journey of evolution & innovation as we transform the typical agency model and grow our Strategy team. As a Digital Strategist at iCrossing, you will have the opportunity to help transform a diverse portfolio of clients into outcome-driven leaders of the modern marketing era. What you'll do You will assist the team in developing and executing digital strategies for a broad portfolio of clients that encompass all major business sectors. You'll be challenged to discover unique and actionable insights and opportunities that are centered around audience needs, driven by data, and designed to achieve tangible business outcomes. You work will help to guide cross-functional teams and inform marketing efforts across digital channels. Along the way you'll work side-by-side with iCrossing discipline and account leads to help evolve and create best-in-class digital-first experiences. Specifics

  • Develop an understanding of our clients' industries and help them move from issue to outcome
  • Monitor the category, macro/micro trends, and digital marketing best practices, continually pushing for best-in-class and first-to-market work
  • Collaborate with and guide internal teams (UX/UI, creative, media, analytics, etc.) to deliver transformative and innovative client projects
  • Analyze and extract insights from data via primary and secondary research initiatives to discover new and innovative business solutions
  • Co-create strategy deliverables such as strategic visions, omni-channel consumer journeys, consumer personas, experience planning maps, and creative briefs The Experience You'll Bring
    • 2-3 years of experience working in a digital strategy, research, or business development role
    • A passion for discovering insights and an obsession for solving business challenges
    • A love of narrative building with strong written and verbal communication
    • Experience conducting quantitative and qualitative analysis
    • Ability to work in a fast-paced environment and prioritize across multiple tasks
    • Collaborative problem-solving in cross-functional teams
    • Experience with strategy research tools such as custom survey tools, social listening, and consumer technographic databases
    • Proficient with Microsoft Excel and Microsoft suite Your iCrossing Team Join a high-growth, high-impact team of outcome-obsessed strategist that use research and expertise to develop creative solutions to our clients' business challenges. Our team brings a partnership mindset to every account, enabling us to truly work in collaboration with both clients and colleagues-integrating our experts across teams and organizations to help transform customer experiences, our client's business, and their operational employee experience. Our Mission & Values We believe that each one of us has a role in making iCrossing an energizing and inspiring place to work within these operating principles. We're proud of our diverse, cross-disciplinary team who share a passion for constant improvement. Trust x Transparency - We're built on an open-door culture, where operating with transparency and integrity goes without saying. We hear, respect and value each other's opinion and input-and know trust is built through actions, not words. Performance x Accountability - We tackle projects with grit and a hunger for excellence, knowing there's a "why " for every "what. " We're partners in growth: for our clients, our business and our people-and we take full responsibility for everything wedo. Collaboration x Celebration - We believe success is fueled by collaboration. We root for those who are relentlessly curious-seeking new & better ways to do, create and build. And we recognize the people who go the extra mile to make it happen. We do great work, with great people. Want in? Apply today. iCrossing.com/Careers #BetterTogether

Keywords: Hearst, New York , Digital Strategist, Other , New York, New York

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