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Display and Paid Social Specialist - Telecommute

Company: UnitedHealth Group
Location: New York
Posted on: August 7, 2022

Job Description:

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)
This role will be responsible for the planning and execution of display and paid social campaigns for the Government Programs Consumer Marketing Team. The successful applicant will assist with the strategy, campaign set up, management, optimization and reporting of direct-to-consumer digital marketing campaigns leveraging preferred media vendors.
You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
Assist digital team members with the development of display media strategy
End to end campaign execution directly in digital platforms
Manage daily campaign optimization, testing, tracking and performance measurement
Oversee creative development and approval process
Develop reporting and key insights on campaign performance
Execute and improve internal display processes to support strategic planning and implementation e.g. cost files, partner billing and audience setup
What are the reasons to consider working for UnitedHealth Group? - Put it all together - competitive base pay, a full and comprehensive benefit program, performance rewards, and a management team who demonstrates their commitment to your success. Some of our offerings include:
Paid Time Off which you start to accrue with your first pay period plus 8 Paid Holidays
Medical Plan options along with participation in a Health Spending Account or a Health Saving account
Dental, Vision, Life& AD&D Insurance along with Short-term disability and Long-Term Disability coverage
401(k) Savings Plan, Employee Stock Purchase Plan
Education Reimbursement
Employee Discounts
Employee Assistance Program
Employee Referral Bonus Program
Voluntary Benefits (pet insurance, legal insurance, LTC Insurance, etc.)
More information can be downloaded at: http://uhg.hr/uhgbenefits

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
Bachelor's Degree
3+ years of hands-on programmatic experience to be considered, having worked in either client, agency, agency trading desk or programmatic technology vendor positions
3+ years of experience in digital media
3+ years of experience in managing complex media projects across multiple stakeholder groups
3+ years of experience either client, agency, agency trading desk or programmatic technology vendor positions
3+ years of experience across DSPs and ad serving platforms (Google Ads, DV360, CM360)
Advanced Excel and PowerPoint skills
Advanced understanding of digital tactics and measurement is a must - specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sources
Preferred Qualifcations:
Experience across DMPs, CRMs and brand safety platforms (SalesForce and DoubleVerify)
Experience with Adobe Analytics
Experience in managing complex media projects across multiple stakeholder groups
Demonstrated experience achieving goals and communicating successes
Understanding of digital direct-response marketing tactics and best practices
Advanced media tracking and analytics knowledge
Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved
Highly analytical with advanced problem-solving skills and excellent attention to detail
Ability and passion for digital marketing with an understanding of the complexity of the digital advertising landscape
Ability to constantly learn about the ever-changing digital ecosystem - with a willingness to test new tools and technologies

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment
Careers at UnitedHealthcare Medicare & Retirement . The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)
Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $66,100 to $118,300. The salary range for Connecticut / Nevada residents is $72,800 to $129,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.
*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, New York , Display and Paid Social Specialist - Telecommute, Other , New York, New York

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