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Senior SEO Content Strategist

Company: Everyday Health - Pregnancy & Parenting
Location: New York
Posted on: November 26, 2022

Job Description:

Everyday Health Groups Pregnancy & Parenting division operates What to Expect and BabyCenter, the worlds most-recognized pregnancy and parenting brands. We reach millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey from preconception and pregnancy to the baby years and beyond.The OpportunityEveryday Health Group Pregnancy & Parenting seeks a results-oriented SEO Content Strategist to partner with the editorial and product leadership of What to Expect and BabyCenter on accelerating and scaling our organic traffic growth. The ideal candidate will be self-motivated, and will have an exceptional ability to think critically and communicate effectively across all levels of this matrixed organization. The position reports to the Director of Content Operations and is a U.S.-based remote work opportunity.Key Responsibilities

  • Collaborate with the editorial leads for What to Expect and BabyCenter to develop a search-centric content planning and optimization process.
  • Perform keyword research to identify content gaps, emerging trends, and new traffic opportunities in the pregnancy and parenting landscape, with an emphasis on leaning into categories in which each brand has a right to win.
  • Regularly audit existing website verticals, identifying content that should be updated, pruned, or merged.
  • Spearhead projects to bolster E-A-T, including executing page-level product/UX updates, improving internal linking, establishing entity connections, and more.
  • Build Google Discover visibility, collaborating with editorial to optimize headlines, images, and topics
  • Monitor and track reporting on traffic and rankings, and deliver actionable insights to the editorial team.
  • Stay up to date on SEO industry news and trends, and communicate important information to leadership.Job Qualifications
    • 3 to 5 years of experience in SEO; publishing experience preferred
    • Experience working on evergreen content that requires a high level of accuracy; experience with health content a plus
    • Expert knowledge of E-A-T best practices
    • Advanced writing and editing skills
    • Experience using Google Analytics, Search Console, SEMRush, and other industry-leading SEO tools
    • Experience with internationalization a plus
    • Proficient in ExcelOur Culture and ValuesWe created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.Life at Everyday HealthAt Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If youre seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 35 states as well as offices in NYC, San Francisco, Asheville, Boston, Fort Lauderdale and Denver.Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.(New York City) *Note: Disclosure as required by NYCHRL, the base salary range for this role when being performed in the City of New York is $100,000 to $120,000. Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business unit & company performance.#BabyCenter

Keywords: Everyday Health - Pregnancy & Parenting, New York , Senior SEO Content Strategist, Other , New York, New York

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