SEO Specialist - Fortress Brand

Company: Fortress Brand
Location: New York
Posted on: January 27, 2023

Job Description:

Job Title: SEO SpecialistLocation: Greater New York City Area Job Function: Managing Amazon SEO for new brands, products and product revampsSeniority Level: Associate/JREmployment Type: Full-TimeAt Fortress Brand, we fully manage the Amazon channel for health, wellness, and beauty brands. We offer a one-stop solution to optimize sales on Amazon. Fueled by in-house graphic designers, digital marketers, developers, and strategists, we are constantly improving our capabilities to increase product discoverability and decrease the time between a customer's search and purchase.Looking for a motivated SEO Specialist to perform page optimization across multiple brand portfolios to ensure accurate product placement and categorization as well as creating a relevant and positive user experience, while growing market share, lead volume and brand awareness across search results. Reporting to SEO Manager & Senior Brand Strategy Director, in this role, you will manage keyword research for upcoming brand product launches, product re-launches and new onboarding brands. Ability to work closely across teams: Brand Strategy, Performance Marketing, and ContentRequirementsJob Responsibilities: Develop optimization strategies that increase organic keyword/search term results rankings and communicate SEO findings across teams. Research SEO keywords to use in product listings across varying content categories such as beauty, skincare, supplements and hair care Collaborate cross-functionally with the performance marketing team to establish SEO strategies and best practices Works with content team to build out optimized listings: landing pages, product descriptions and backend search terms Serve as keyword ranking expert - work with Manager to lead discussions with teams, ensure progress and data performance is reported regularly Monitor metrics to understand SEO strategy performance following a 120 day post product launch plan Work with Performance Marketing team to execute tests, collect and analyze data and results, identify trends and insights to assist in PPC initiatives Perform ongoing analysis on product ranking performance and make recommendations to update and expand optimization including competitor analysis across search term results Experience: 1-2 years SEO Experience (a plus) Working knowledge of Amazon & Amazon Seller Central (a plus, not required) Knowledge of ranking factors and search engine algorithms (Amazon A9 a plus) Solid understanding of basic performance marketing, conversion and online customer acquisition Experience with Helium 10 and DataHawk is a plus Qualifications: Self-motivated and Analytically minded Strong technical, research skills and attention to detail Strong Excel/Google Sheets knowledge Communicates clearly and effectively Intellectual curiosity that translates into innovative thought and execution of new ideas Ability to work on many projects and priorities simultaneously Able to react quickly and adapt to changing priorities Benefits Health, dental and vision PTO Summer Fridays Education Stipend Wellness and commuter benefits Salary Range : $60,000 - $65,000

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