SEO Specialist - Fortress Brand
Company: Fortress Brand
Location: New York
Posted on: January 27, 2023
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Job Description:
Job Title: SEO SpecialistLocation: Greater New York City Area
Job Function: Managing Amazon SEO for new brands, products and
product revampsSeniority Level: Associate/JREmployment Type:
Full-TimeAt Fortress Brand, we fully manage the Amazon channel for
health, wellness, and beauty brands. We offer a one-stop solution
to optimize sales on Amazon. Fueled by in-house graphic designers,
digital marketers, developers, and strategists, we are constantly
improving our capabilities to increase product discoverability and
decrease the time between a customer's search and purchase.Looking
for a motivated SEO Specialist to perform page optimization across
multiple brand portfolios to ensure accurate product placement and
categorization as well as creating a relevant and positive user
experience, while growing market share, lead volume and brand
awareness across search results. Reporting to SEO Manager & Senior
Brand Strategy Director, in this role, you will manage keyword
research for upcoming brand product launches, product re-launches
and new onboarding brands. Ability to work closely across teams:
Brand Strategy, Performance Marketing, and ContentRequirementsJob
Responsibilities: Develop optimization strategies that increase
organic keyword/search term results rankings and communicate SEO
findings across teams. Research SEO keywords to use in product
listings across varying content categories such as beauty,
skincare, supplements and hair care Collaborate cross-functionally
with the performance marketing team to establish SEO strategies and
best practices Works with content team to build out optimized
listings: landing pages, product descriptions and backend search
terms Serve as keyword ranking expert - work with Manager to lead
discussions with teams, ensure progress and data performance is
reported regularly Monitor metrics to understand SEO strategy
performance following a 120 day post product launch plan Work with
Performance Marketing team to execute tests, collect and analyze
data and results, identify trends and insights to assist in PPC
initiatives Perform ongoing analysis on product ranking performance
and make recommendations to update and expand optimization
including competitor analysis across search term results
Experience: 1-2 years SEO Experience (a plus) Working knowledge of
Amazon & Amazon Seller Central (a plus, not required) Knowledge of
ranking factors and search engine algorithms (Amazon A9 a plus)
Solid understanding of basic performance marketing, conversion and
online customer acquisition Experience with Helium 10 and DataHawk
is a plus Qualifications: Self-motivated and Analytically minded
Strong technical, research skills and attention to detail Strong
Excel/Google Sheets knowledge Communicates clearly and effectively
Intellectual curiosity that translates into innovative thought and
execution of new ideas Ability to work on many projects and
priorities simultaneously Able to react quickly and adapt to
changing priorities Benefits Health, dental and vision PTO Summer
Fridays Education Stipend Wellness and commuter benefits Salary
Range : $60,000 - $65,000
Keywords: Fortress Brand, New York , SEO Specialist - Fortress Brand, Other , New York, New York
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