NewYorkRecruiter Since 2001
the smart solution for New York jobs

Specialist, Digital Marketing & Strategy (Brands)

Company: Live Nation
Location: New York
Posted on: January 27, 2023

Job Description:

Job Summary: Title: Specialist, Digital Marketing & Strategy (Brands)Location: New York, NY (Full-Time, On-Site)The Role: Roc Nation, a Live Nation joint venture, is seeking a Specialist, Digital Marketing & Strategy. The Digital Marketing Specialist is responsible for the functional and operational success of all brand digital channels and reports directly to the Director, Digital Marketing & Strategy. This individual should be a data-driven, performance-oriented marketer comfortable with owning operationally-based digital marketing efforts. Working cross-functionally, the DMS will facilitate omni-channel success that drives LTV for clients.Responsibilities:+ Facilitate operational success of the digital marketing strategy to achieve desired KPIs across all channels (including Social, Search, Display and In?uencer Strategy)+ Own the day-to-day management of digital marketing channels, including social and web+ Proactively map social media calendars, initiatives and events, and develop supporting plans+ Create and edit advertising and social media copy, newsletter and web page layouts+ Own brand content management and assist in creating editorial stories and opportunities+ Point-of-contact for client KPIs and analytics; providing recommendations on performance+ Point-of-contact for digital agency and vendor relationships+ Facilitate end-to-end campaign planning, partnering with Brand stakeholders, creative, data science, and 3rd parties to ensure that strategic plans are delivered against KPIs+ Schedule social media content using Sprinklr Publishing suite+ Establish and sustain day-to-day community management, maintenance and digital contentQualifications:+ BA/BS degree in Business, Communications, Marketing or equivalent+ Minimum 2 years of related digital experience in a marketing, analyst or agency capacity+ Experience developing, planning, launching and analyzing digital campaigns and marketing plans+ Familiarity with design suites including Photoshop, Illustrator, Canva+ Comfortable working with MAC OSX and strong knowledge of MS O?ce software & Google Apps+ Social media/advertising copywriting skills are a must+ Excellent project management and prioritization skills with attention to detail+ Ability to track, analyze, and report on campaign metrics to guide improvements of future campaigns+ Hands on experience working with social media management tools, including Sprinklr+ Passion for luxury goods, premium spirits and champagne, lifestyle and nightlife+ Some travel required (

Keywords: Live Nation, New York , Specialist, Digital Marketing & Strategy (Brands), Other , New York, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

New York RSS job feeds