Specialist, Digital Marketing & Strategy (Brands)

Company: Live Nation
Location: New York
Posted on: January 27, 2023

Job Description:

Job Summary: Title: Specialist, Digital Marketing & Strategy (Brands)Location: New York, NY (Full-Time, On-Site)The Role: Roc Nation, a Live Nation joint venture, is seeking a Specialist, Digital Marketing & Strategy. The Digital Marketing Specialist is responsible for the functional and operational success of all brand digital channels and reports directly to the Director, Digital Marketing & Strategy. This individual should be a data-driven, performance-oriented marketer comfortable with owning operationally-based digital marketing efforts. Working cross-functionally, the DMS will facilitate omni-channel success that drives LTV for clients.Responsibilities:+ Facilitate operational success of the digital marketing strategy to achieve desired KPIs across all channels (including Social, Search, Display and In?uencer Strategy)+ Own the day-to-day management of digital marketing channels, including social and web+ Proactively map social media calendars, initiatives and events, and develop supporting plans+ Create and edit advertising and social media copy, newsletter and web page layouts+ Own brand content management and assist in creating editorial stories and opportunities+ Point-of-contact for client KPIs and analytics; providing recommendations on performance+ Point-of-contact for digital agency and vendor relationships+ Facilitate end-to-end campaign planning, partnering with Brand stakeholders, creative, data science, and 3rd parties to ensure that strategic plans are delivered against KPIs+ Schedule social media content using Sprinklr Publishing suite+ Establish and sustain day-to-day community management, maintenance and digital contentQualifications:+ BA/BS degree in Business, Communications, Marketing or equivalent+ Minimum 2 years of related digital experience in a marketing, analyst or agency capacity+ Experience developing, planning, launching and analyzing digital campaigns and marketing plans+ Familiarity with design suites including Photoshop, Illustrator, Canva+ Comfortable working with MAC OSX and strong knowledge of MS O?ce software & Google Apps+ Social media/advertising copywriting skills are a must+ Excellent project management and prioritization skills with attention to detail+ Ability to track, analyze, and report on campaign metrics to guide improvements of future campaigns+ Hands on experience working with social media management tools, including Sprinklr+ Passion for luxury goods, premium spirits and champagne, lifestyle and nightlife+ Some travel required (

Keywords: Live Nation, New York , Specialist, Digital Marketing & Strategy (Brands), Other , New York, New York