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Copy Associate (Part-Time)

Company: PetPlate
Location: New York
Posted on: March 20, 2023

Job Description:

PetPlate's Copy Associate (Part-Time) is responsible for helping to maintain a consistent voice that will be carried throughout all channels including website, emails, paid and organic social, POS, ads, and marketing materials. The Copy Associate creates original content focused on engaging customers and building brand awareness to ultimately drive sales.
The Copy Associate is part of the creative team, yet works closely with all members of brand and performance marketing to develop on-brief and on-brand copy and concepts that can be messaged across the business.
PetPlate is headquartered in New York, NY. This role reports to the Senior Manager of Copy and is a hybrid in-office & work-from-home position.

  • Take the lead on email creation and management, by crafting 5+/weekly promo and content-based emails geared towards multiple send groups. They should boost open and click-through rates and encourage conversions through savvy SL's, PH's, and CTA's, and contain lively body copy that embodies brand voice.
  • Write bi-weekly SEO-focused blog posts and manage weekly freelancer content on our CMS. Contribute to strategic planning regarding growing traffic, increasing brand awareness, supporting conversions, and strengthening domain authority.
  • Proofread and edit all copy to ensure it adheres to both AP style and brand style.
  • Help to articulate and evolve the uniquely nerdy-cool voice of PetPlate, to allow it to stand out in a crowded pet products category.
  • Collaborate cross-functionally with teams such as customer experience, UX, and product development, to understand business objectives and make sure copy addresses their unique needs.
    • Able to work independently and cross-functionally across a small, close-knit team.
    • Able to handle multiple projects simultaneously and meet tight deadlines.
    • Strong command of AP style, but knows when and how to break the rules in pursuit of voice-y and conversational copy.
    • Knowledge of SEO best practices.
    • Comfortable accepting feedback and willing to revise work.
    • A desire to work on a team where everyone gets their hands dirty---and not just picking up poop.
    • A love of dogs (obviously) and a fascination with what makes them tick.
    • A complete and total word nerd.
      • 2+ years of professional copywriting or equivalent experience.
      • Preference for background in advertising or shopper marketing copywriting
      • The proven ability to adopt a brand voice.
      • A solid portfolio of both branded and editorial work.
        • The anticipated rate for this role is $50-60/hour, with an expectation of 15-20 hours worked a week
        • Generous Vacation Policy + Company Holidays
        • PetPlate Discounts for Family & Friends
        • Team Events + Professional Development

          -We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keywords: PetPlate, New York , Copy Associate (Part-Time), Other , New York, New York

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