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Digital Activation Associate

Company: W2O
Location: New York
Posted on: September 15, 2018

Job Description:

Digital Activation Associate W2O Group is a healthcare communications & PR firm with over 700 people worldwide. Ranked #1 to work for among large agencies by The Holmes Report, W2O Group is on the forefront of applying digital analytics to communications. With a demonstrated 132% revenue growth in five years, W2O Group is on fire with new business and clients. Working with us is a great opportunity to make an impact in an entrepreneurial culture, working directly with clients and all levels of staff. Essential Functions:

  • Develop media recommendations that support objectives and strategy
  • Create RFPs and review proposals
  • Research and compile competitive data as needed
  • Assist with campaign analysis for weekly, monthly, and wrap-up performance reporting deliverables
  • Manage day-to-day campaign optimizations, and all associated plan records
    • Generate and maintain insertion orders
    • Keep track of pacing & request optimization logs from vendors
    • Maintain actualized flowcharts, and update media plans accordingly
    • Generate and maintain traffic sheets
    • Coordinate 3rd party media tagging
    • Set-up vendor meetings for updates and stay abreast of industry news
      • Help write POVs for distribution internally and to clients
      • Work with cross-functional teams (Account, Analytics, Creative, Operations) for synergistic campaign planning
      • Respond to ad hoc requests Required Skills and Qualifications:
        • Minimum 1+ year agency experience
        • Knowledge of all digital media channels; display, video, mobile, search, social, native, lead gen
        • Familiarity with programmatic buying
        • Advanced Excel & PowerPoint skills
        • Strong analytical skills
        • Natural curiosity about digital media
        • Creative problem solver
        • Organized & able to prioritize tasks
        • Proactive
        • Experience using Prisma, ComScore, Pathmatics, Simmons, etc. W2O Group offers a comprehensive benefit program and perks, including unlimited and flexible PTO, expanded paid leave for new parents and a 4th Trimester program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

          Keywords: W2O, New York, Digital Activation Associate, Other, New York, New York

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