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Principal Statistician

Company: Neustar Information Services
Location: New York, NY
Posted on: May 2, 2019

Job Description:

Principal Statistician (New York, NY)

Duties: Perform marketing analytics, including marketing/media mix modeling, predictive analytics and market
forecasting. Develop time series models to address the short-term effects of marketing and the long-term impact on
brand and competitive position. Perform practical analytics to generate actionable market insights to assist clients in
identifying better marketing decisions. Estimate market impact and efficiency, return on investment (ROI), marginal
return on investment (MROI), brand equity, profit and market share. Confirm accuracy and appropriateness of
estimates, communicate insights and respond to team-based feedback with refinements on the generated insights.
Develop, implement, document, and support scoring models and segmentation solutions. Deliver client specific
analyses including campaign effectiveness analysis, customer segmentation and profiling, retention analysis, lifetime
value analysis, and competitive market research related to input and development of decision modeling. Apply SAS and
other statistical techniques to various analytical projects, both internal and external. Leverage internal analytical and
data assets to develop new solutions for customer acquisition and retention, and refine and develop standard
databases.

Education and Experience:
Master’s degree in Statistics, Economics, Econometrics, Marketing Analytics, or related quantitative field and two (2)
years’ experience using SAS to conduct segmentation, profiling and statistical analysis for marketing analytics, or in the
alternative, a Bachelor’s degree in Statistics, Economics, Econometrics, Marketing Analytics, or related quantitative field
and five (5) years of experience as indicated above.

Special Requirements:

Also requires demonstrated expertise (DE): utilizing SAS to import and manipulate data, and develop, estimate and
build models; DE applying mathematical and statistical techniques to provide analytics, segmentation and scoring
solutions for clients; DE in marketing analytics, including marketing/media mix modeling, predictive analytics and
market forecasting; DE performing quantitative analysis, statistics, mathematical analysis, data manipulation, and
business analysis; DE applying regression techniques using panel data and time-series data; DE utilizing statistical
software including R, Python and SQL; DE interacting with client marketing, business and/or data science professionals
to gather requirements, develop analytic objectives, and project scope.

For the position listed above, interested candidates may mail resume: ATTN: HR, Job Code - QIT02, 21575 Ridgetop
Circle, Sterling, VA 20166

Keywords: Neustar Information Services, New York , Principal Statistician, Other , New York, NY, New York


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