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SVP, Group Strat Planning Dir at FCBCURE

Company: FCB
Location: Parsippany
Posted on: November 11, 2019

Job Description:

JOB SUMMARY

Comments

The Strategic Planning Director-SVP is responsible for leading a small team of Strategic Planners, Senior Planners, and Associate Planners, while serving as strategic lead in developing communication strategy for new and existing business opportunities. The Director-SVP mentors planners in understanding and monitoring a variety of therapeutic areas and treatment trends.

ESSENTIAL FUNCTIONS



Brand Planning

Provide thought leadership, conduct insight mining and literature reviews, lead market research, create discussion guides, draws conclusions from information obtained



New Business

Conduct physician interviews, craft the story, present at new business pitched



Moderate and design Workshops

Design and facilitate internal workshops and client workshops.

JOB DUTIES & RESPONSIBILITIES

Comments

Demonstrate strong understanding of pharmaceutical brand marketing and promotional strategy



Ability to apply past experiences to brand challenges



Strong customer insight mining skills, designing, conducting and analyzing research



Serve as consultant for clients on qual/quant research design, methodology and results



Strategic leadership on all aspects of existing business on large accounts



Lead brand and creative strategy development (e.g. positioning, targeting, creative brief)



Strategic leadership on all aspects of new business



New business pitch presentation showmanship



Lead the design and facilitation of client workshops (e.g. positioning workshops)



Develop client relationships



Manage and grow small team of direct reports in terms of delegating projects and employee career development



Mentor junior team members as they support individual on new/existing business projects



Strong multi-tasking, time management and organizational skills

EDUCATION

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED

Bachelors

Required

Advanced Degree

Preferred

LICENSES & CERTIFICATIONS

N/A

EXPERIENCE

MIN EXPERIENCE

AREA OF EXPERIENCE

REQUIRED/PREFERRED

15 years

Pharma Industry (Marketing, Advertising, Market Research, Consulting)

Preferred

KNOWLEDGE & SKILLS



Microsoft Office

Proficiency in Microsoft Word, Excel, PowerPoint



Social Listening

Social Listening

COMPETENCIES



Presentation

Ability to establish an effective demeanor and communication to influence one's point of view



Leadership

Shows the ability to communicate a vision or goal to others and lead them towards achieving it, Pushes for action and results, and wins the support and help of others



Client Focus

Ability to interact professionally with clients and demonstrates client focused approach to service their needs

OTHER INFORMATION

Comments

N/A

STATEMENT OF UNDERSTANDING

We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.



In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.



It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F

Keywords: FCB, New York , SVP, Group Strat Planning Dir at FCBCURE, Other , Parsippany, New York

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