Advertising Research Analyst
Company: Redolent
Location: New York City
Posted on: April 1, 2026
|
|
|
Job Description:
One of our direct client is urgently looking for an Advertising
Research Analyst @ New York, NY Job Title: Advertising Research
Analyst Location: New York, NY Duration: 3 to 6 Months Description:
TiVo's Advertising group spans a wide range of media solutions,
including enabling entertainment advertisers, agencies, content
providers and marketers to reach consumers in “search and discovery
mode” - when they are highly receptive to advertising. Our Guide
Advertising, Sponsored Discovery, and CTV solutions appear as
content choices in interactive program guides, in-app on smart TVs
and nestled within the search and recommendations of a consumers'
user experience. These ideal placements make TiVo a perfect
complement to today's overall TV media buys. Summary: The
Advertising Research Analyst works closely with the Advertising
Director , Analytics & Insights to support the Advertising team by
providing advertising campaign insights to clients advertising on
TiVo platforms. This position also collaborates with the
Advertising Product & Operations teams to develop and report on
KPIs, and provide internal reports required for business
intelligence and financial reconciliation. The Research Analyst
uses proprietary first party data to analyze post-campaign
performance on the product platforms, including CTV
programmatic/direct deals and linear display guides. Performance
metrics include impression delivery, and ad exposed program tune-in
lift for linear, L3/L7 and VOD viewing. New CTV initiatives require
digital linear and OTT metrics reporting through ad serving
partners as well as Tivo proprietary UIs. Responsibilities: Produce
monthly and quarterly internal reports including KPI and impression
delivery and revenue by platform and partner/advertiser Provide
post-campaign metrics reports for all ad campaigns on Tivo
platforms including IPG, recommendations carousel and CTV Analyze
set top box return path data for post-campaign insights including
campaign ad exposure and tune-in lift for linear and delayed
viewing Prepare client facing PowerPoint presentations for post
campaign insights Collaborate with Sales, Engineering and Ad
Operations teams to develop and improve campaign reporting
capabilities Skills: Requirements: Experience in digital
advertising including targeting and attribution; CTV video
advertising would be a plus Expertise in Excel including: Functions
such as if/and/or; look ups and index/match; sumif/ /countif/;
sumproduct; formula errors; array formulas; pivot tables Data
querying from multiple files VBA Linear programming (solver, data
tables) Predictive modeling (regressions) Forecasting (exponential
smoothing, seasonality) Ability to analyze raw data, interpret
performance and summarize actionable insights Familiarity with
analytics and ad delivery platforms (Google Ad Manager, Tableau)
Detail oriented and self-motivated Excellent oral and written
communication skills Team player who can collaborate across
functions and business groups
Keywords: Redolent, New York , Advertising Research Analyst, PR / Public Relations , New York City, New York
