Director of Content Production
Company: The Class
Location: New York
Posted on: February 25, 2021
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Job Description:
Company DescriptionThe Class (www.theclass.com) is a global
wellness brand. Our core product is cathartic workout experience
that guides you to strengthen the body and notice the mind to
restore balance. The company is rooted in four primary lines of
business: digital, in-studio, events, and retail.Job DescriptionAre
you an experienced, passionate, thoughtful content producer? Do you
like to cuddle with koala bears?One of these things is very
important to us.We're a wellness brand on the rise and we're
looking for a very dynamic human to join our team to help us
identify koala bears to cuddle with grow our business across
digital (https://digitalstudio.theclass.com/), retail
(https://shop.theclass.com/), events
(https://experiences.theclass.com/), and...eventually...when the
world starts cooperating again...in-studio fitness
(https://theclass.com/the-studio).The Class experienced a
tremendous amount of growth in the last year on the strength of a
very well-received digital video subscription offering. We
successfully ported an experience we spent years refining in a
physical studio space in Tribeca to students all over the world via
our Digital Studio. That experience is expressed as live streaming
and on demand video. Additionally, we produce a podcast and a range
of other multimedia to present our method and our brand to the
world.We seek someone who can lead our content production efforts
and scale them as the business continues to (very quickly)
grow.Specific Job Duties Include* Managing all live stream and A/V
equipment used for shooting, editing, and live streaming video
content. * Managing all video producers (part-time and full-time
staff producing live stream events daily and video-on-demand events
weekly). * Owning full production cycle for all content produced by
the company. * Working with the operations team to build out new
streaming studios in 2021. * Working with the marketing team to
produce social content, ads, and content marketing pieces. *
Working with the events team to produce content for virtual and
(someday) IRL events. * Working with the retail team to shoot
products and provide content to grow retail business. * Managing
external production shops and freelancers to produce overflow
content as needed.* Creating budgets and tracking expenses for
content related efforts.QualificationsThese are the things (we
hope) you are made of:* Artisanal, organic, non-GMO, fair trade
cinnamon cookie dough ice cream? If not though---that's cool. No
one's perfect.* You are half narrative storyteller, half enormous
A/V and digital media nerd, and half effective and inspiring leader
of humans (I realize that's 3 halves...but now you get what a
dynamic individual it is that we're after). You know what it's like
to:* Sit in front of a blank piece of paper and write a treatment
for a video that needs to tell a story AND achieve a business
outcome AND hit a budget. * Vet, hire, and lead freelance video
production teams and talent. * Adjust settings on a sound mixer,
microphone, and camera to achieve a perfect symphony of visual and
audio bliss. * Not just work with a budget but create and refine
one. * Work with marketing people, designers, writers, data nerds,
engineers, and business executives and collaborate with all of
them.* Experience with live streaming technology and production is
an absolute must.* You know when to grab gear off our shelf and
some decent lights and set up a shot that you'll edit yourself, and
when to bring in a freelance shop to do it. You have had lots of
jobs on a video shoot and could do everyone's job if you had
to---.even if that meant doing some of them way worse than those
who specialize and are doing it every day. You have a rolodex of
capable people you trust to do production work for you across
pre-production, shooting, and post-production.* You are a scary
good project manager. Projects curl up into the fetal position when
they see you coming because you OWN THEM with your magical
combination of best practices, elbow grease, and communication
prowess. People who have worked on projects you have led tell
exaggerated stories about you in bars late at night when someone
asks, "what's the most amazing thing you've ever seen?" Your innate
talent for organizational fortitude and get-it-done resolve
is...the stuff of legend.* You like and respect what comes from
working on a diverse team of human beings, all of whom bring
something different in their approach, personality, background, and
experience. We embrace diversity in all things we do, so if that
doesn't feel like your jam, this is not the nest you seek.* You are
a self-reliant and organized professional who can get things done
without hand-holding. We're a small company that is growing very
fast. We value people who thrive in environments where autonomy and
resourcefulness are the orders of the day.* You are a veritable
Swiss army knife and you like to stare down lots of different
challenges. You may start the day in a strategy meeting with our
Director of Marketing about how to approach a new trailer for a
product we're launching next quarter, leave that meeting early
because the microphone being used in our live streaming studio in
Vancouver is bubbling and no one can figure out why, spend two
hours in the middle of the day taking care of yourself by eating
well and moving your body (we're a wellness company...and we think
such things are important), return from lunch to meet a new
freelance production shop you've heard good things about from your
network, and then end the day presenting a new idea you have to our
CEO about an animation style that you think would work well for an
upcoming project. The job involves doing very, very big things and
very, very little things. If you like that breadth and depth - this
is your jam.* You have between 1 and 1MM years of experience.* You
are not afraid of having conversations about (and interpreting)
data, performance metrics, and money. But you also understand (and
would like to work with people who believe) that "magic" and raw
creative lightning in a bottle is an essential element of driving
business forward.* You are (or can be) based in NYC.* You are
human. We need and want people who are thoughtful, candid, and
humble. It's important in a "we're not just saying it's important
because it sounds nice" way. Our mission is literally to help
people feel better (in their bodies and their minds). It matters.*
If you have worked on the front lines in any business where your
role is primarily customer-facing, that's a big plus. Our business
is intensely focused on our community and customer service (and
just knowing and understanding what it means to "have a customer")
is core to what we do.Additional InformationTo ApplyIf you are
interested, please apply with a resume, a link or links to some of
your work, and a note written by a human being (ostensibly you) to
another human being (me).I'm the COO at this place but definitely
not a member of an "HR department" so I encourage you to tell me
who you are. I value candor above all else (except maybe koala bear
cuddling). I would love to hear from you in YOUR voice as opposed
to reading something that feels like what a "hiring manager" would
typically "need to hear" in a job application. Be yourself. The
truth is the easiest thing to remember and I don't have tons of
time to weed through cover-letter-speak to find out who you really
are. Just tell me.The Class provides equal employment opportunities
to all employees and applicants for employment and prohibits
discrimination and harassment of any type without regard to race,
color, religion, age, sex, national origin, disability status,
genetics, protected veteran status, sexual orientation, gender
identity or expression, or any other characteristic protected by
federal, state, or local laws. This policy applies to all terms and
conditions of employment, including recruiting, hiring, placement,
promotion, termination, layoff, recall, transfer, leaves of
absence, compensation and training.Thanks for your time and hope to
hear from you!
Keywords: The Class, New York , Director of Content Production, Professions , New York, New York
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