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Director of Content Production

Company: The Class
Location: New York
Posted on: February 25, 2021

Job Description:

Company DescriptionThe Class (www.theclass.com) is a global wellness brand. Our core product is cathartic workout experience that guides you to strengthen the body and notice the mind to restore balance. The company is rooted in four primary lines of business: digital, in-studio, events, and retail.Job DescriptionAre you an experienced, passionate, thoughtful content producer? Do you like to cuddle with koala bears?One of these things is very important to us.We're a wellness brand on the rise and we're looking for a very dynamic human to join our team to help us identify koala bears to cuddle with grow our business across digital (https://digitalstudio.theclass.com/), retail (https://shop.theclass.com/), events (https://experiences.theclass.com/), and...eventually...when the world starts cooperating again...in-studio fitness (https://theclass.com/the-studio).The Class experienced a tremendous amount of growth in the last year on the strength of a very well-received digital video subscription offering. We successfully ported an experience we spent years refining in a physical studio space in Tribeca to students all over the world via our Digital Studio. That experience is expressed as live streaming and on demand video. Additionally, we produce a podcast and a range of other multimedia to present our method and our brand to the world.We seek someone who can lead our content production efforts and scale them as the business continues to (very quickly) grow.Specific Job Duties Include* Managing all live stream and A/V equipment used for shooting, editing, and live streaming video content. * Managing all video producers (part-time and full-time staff producing live stream events daily and video-on-demand events weekly). * Owning full production cycle for all content produced by the company. * Working with the operations team to build out new streaming studios in 2021. * Working with the marketing team to produce social content, ads, and content marketing pieces. * Working with the events team to produce content for virtual and (someday) IRL events. * Working with the retail team to shoot products and provide content to grow retail business. * Managing external production shops and freelancers to produce overflow content as needed.* Creating budgets and tracking expenses for content related efforts.QualificationsThese are the things (we hope) you are made of:* Artisanal, organic, non-GMO, fair trade cinnamon cookie dough ice cream? If not though---that's cool. No one's perfect.* You are half narrative storyteller, half enormous A/V and digital media nerd, and half effective and inspiring leader of humans (I realize that's 3 halves...but now you get what a dynamic individual it is that we're after). You know what it's like to:* Sit in front of a blank piece of paper and write a treatment for a video that needs to tell a story AND achieve a business outcome AND hit a budget. * Vet, hire, and lead freelance video production teams and talent. * Adjust settings on a sound mixer, microphone, and camera to achieve a perfect symphony of visual and audio bliss. * Not just work with a budget but create and refine one. * Work with marketing people, designers, writers, data nerds, engineers, and business executives and collaborate with all of them.* Experience with live streaming technology and production is an absolute must.* You know when to grab gear off our shelf and some decent lights and set up a shot that you'll edit yourself, and when to bring in a freelance shop to do it. You have had lots of jobs on a video shoot and could do everyone's job if you had to---.even if that meant doing some of them way worse than those who specialize and are doing it every day. You have a rolodex of capable people you trust to do production work for you across pre-production, shooting, and post-production.* You are a scary good project manager. Projects curl up into the fetal position when they see you coming because you OWN THEM with your magical combination of best practices, elbow grease, and communication prowess. People who have worked on projects you have led tell exaggerated stories about you in bars late at night when someone asks, "what's the most amazing thing you've ever seen?" Your innate talent for organizational fortitude and get-it-done resolve is...the stuff of legend.* You like and respect what comes from working on a diverse team of human beings, all of whom bring something different in their approach, personality, background, and experience. We embrace diversity in all things we do, so if that doesn't feel like your jam, this is not the nest you seek.* You are a self-reliant and organized professional who can get things done without hand-holding. We're a small company that is growing very fast. We value people who thrive in environments where autonomy and resourcefulness are the orders of the day.* You are a veritable Swiss army knife and you like to stare down lots of different challenges. You may start the day in a strategy meeting with our Director of Marketing about how to approach a new trailer for a product we're launching next quarter, leave that meeting early because the microphone being used in our live streaming studio in Vancouver is bubbling and no one can figure out why, spend two hours in the middle of the day taking care of yourself by eating well and moving your body (we're a wellness company...and we think such things are important), return from lunch to meet a new freelance production shop you've heard good things about from your network, and then end the day presenting a new idea you have to our CEO about an animation style that you think would work well for an upcoming project. The job involves doing very, very big things and very, very little things. If you like that breadth and depth - this is your jam.* You have between 1 and 1MM years of experience.* You are not afraid of having conversations about (and interpreting) data, performance metrics, and money. But you also understand (and would like to work with people who believe) that "magic" and raw creative lightning in a bottle is an essential element of driving business forward.* You are (or can be) based in NYC.* You are human. We need and want people who are thoughtful, candid, and humble. It's important in a "we're not just saying it's important because it sounds nice" way. Our mission is literally to help people feel better (in their bodies and their minds). It matters.* If you have worked on the front lines in any business where your role is primarily customer-facing, that's a big plus. Our business is intensely focused on our community and customer service (and just knowing and understanding what it means to "have a customer") is core to what we do.Additional InformationTo ApplyIf you are interested, please apply with a resume, a link or links to some of your work, and a note written by a human being (ostensibly you) to another human being (me).I'm the COO at this place but definitely not a member of an "HR department" so I encourage you to tell me who you are. I value candor above all else (except maybe koala bear cuddling). I would love to hear from you in YOUR voice as opposed to reading something that feels like what a "hiring manager" would typically "need to hear" in a job application. Be yourself. The truth is the easiest thing to remember and I don't have tons of time to weed through cover-letter-speak to find out who you really are. Just tell me.The Class provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Thanks for your time and hope to hear from you!

Keywords: The Class, New York , Director of Content Production, Professions , New York, New York

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