Marketing Analyst

Company: FULLBEAUTY Brands
Location: New York
Posted on: April 10, 2021

Job Description:

FULLBEAUTY Brands--- is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products. POSITION SUMMARY:The Marketing Analyst is responsible for executing marketing programs and analyzing the performance of segmentation and tests. This role will focus on optimizing ad spend for customer retention, reactivation, and acquisition programs. PRIMARY RESPONSIBILITIES:

• Execute campaign analysis for the direct response efforts; audit and execute customer modeling scores and prospecting strategies which optimize marketing program performance.
• Report weekly on customer and acquisition campaign effectiveness to provide future marketing strategies which include high level (monthly and seasonal roll-ups) as well as granular segment level analysis.
• Support cross channel consistency by collaborating with online marketing to ensure that offline programs are driving qualified traffic and sales volume to all channels.
• Assist in the preparation of business plans and periodic business reviews including summarizing and writing the executive summary to present findings to leadership team
• Support forecasting, projecting-to-complete and recalculating results in-season, in order to properly trend and predict end-of-season and end-of-year results and outcomes
• Liaise with peers in marketing, finance, merchandise, brand, and database modelling team. MINIMUM QUALIFICATIONS:
  • Bachelor's degree, with 1+ years of full-time Marketing experience a plus
  • Strong Microsoft Excel skills required; other data analysis tools and analytical background a plus
  • Passion for driving business results through a combination of analysis and connection with our customer
  • Ability to handle multiple projects in a deadline driven environment
  • Excellent written and oral communication skills

Keywords: FULLBEAUTY Brands, New York , Marketing Analyst, Professions , New York, New York