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Sr. Analyst, SEO

Company: Reprise Digital
Location: New York
Posted on: November 23, 2021

Job Description:

Position SummaryWe are looking for you - dynamic, best-in-class talent - to join the Reprise team as a Senior Analyst, SEO. In this role you will be responsible for helping Reprise clients improve their visibility in organic and eRetail search results. The senior analyst will contribute the majority of recommendations to one key client with the help of the SEO director. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams. Key Responsibilities

  • Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client's marketing goals
  • Optimize eRetail assets
  • Develop content recommendations and technical analysis presentations
  • Decide upon final keyword lists with minimal supervision
  • Prioritize tasks based on their likely effectiveness and ability to be implemented
  • Present findings and back up recommendations with hard data
  • Identify duplicates or other problems that can arise in reporting or optimization
  • Support business development and account teams as needed in SEO sales and presentations
  • Support marketing in the development of SEO case studies, white papers, blog posts, etc.
  • Perform other duties as assigned by director or associate director Desired Skills & Experience
    • Bachelor's degree or equivalent required
    • 2 - 4 years' experience in SEO
    • Experience with project management tools is a plus
    • Experience with Fortune 1000 brands and/or within an agency environment
    • Expertise with Microsoft Excel, Word, and PowerPoint
    • Knowledge of eCommerce SEO concepts
    • Comfortable with platforms including Adobe Analytics (Omniture SiteCatalyst) or Google Analytics
    • Understanding of basic web development technologies with the ability to hand code HTML
    • Familiar with multiple keyword research, reporting, and link building tools
    • Understanding of why certain search results appear for various keywords
    • Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts
    • Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry
    • Excellent research, writing, and presentation skills with an attention to detail
    • Ability to multi-task and handle other duties as assigned Employment Transparency
      It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
      Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
      The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
      For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.comAbout Us
      As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.
      Our expert team of specialists delivers integrated initiatives that help the world's leading brands connect to the people who drive their business forward - efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.

Keywords: Reprise Digital, New York , Sr. Analyst, SEO, Professions , New York, New York

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