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Data Analyst

Company: GroupM
Location: New York
Posted on: January 16, 2022

Job Description:

Data Analyst , GroupM Data & Analytics Services - ABOUT US - GroupM Data & Analytics Services is a marketing science, technology and consulting group specializing in fact-based business strategies and assessment. We combine adtech and martech platform strategy with data science & data engineering expertise to make advertising work better for clients and consumers. - A BOUT THE ROLE : - As a data analyst within the analytic s team, y ou will work in an environment where everyone is passionate about data, analytics and self-development with a customer-centric focus.--- You will act as the primary day-to-day execution contact for client deliverables including but not limited to measurement planning, reporting,--- media ---and creative testing/analysis, as well as competitive research and analysi s. - You will have an opportunity to learn how to employ advanced data engineering, data science tools and techniques to media analytics . The position will support the Analytics lead to ensure consistent quality output on all projects. - Y ou will be expected to: - -

  • Consult with senior client marketing and business leaders to define and answer most important business questions to drive business growth -
  • Analyze media performance utilizing cutting edge cloud tools and innovative analytics techniques that to create actionable insights -
  • Perform storytelling from data and analyses; persuasively communicate insights to internal stakeholders and clients - YOUR IMPACT: -
    • Manipulate raw data to provide structured data sets for analysis -
    • Analyze media performance data to uncover actionable insights which can be used to provide learnings and recommendations to the Client Leadership team -
    • Use Statistical and Data Mining methods to project and explain client performance - -
    • Work with senior level Analytics team and Client Leadership teams to develop project timelines and deliverable schedules -
    • Design and maintain dashboards for standard report delivery -
    • Proactively communicate project progress, issues and deliverables to manager and director - YOUR QUALIFICATIONS -
      • Bachelor's or Graduate in Statistics, Engineering, Computer Science. Economics, Operations Research or related---quantitative---field -
      • 1- 2 years experience of relevant work experience, media analytics preferred -
      • Advance knowledge of MS Office Suite (Excel, Word, PowerPoint) -
      • Experience with the following technologies: -
      • Experience with relational databases ( i.e. SQL, mySQL ) -
      • Familiarity with Python a plus -
      • Knowledge of integrated marketing and CRM disciplines (including primary research, online advertising, customer segmentation, targeting, direct marketing, customer care) -
      • Familiarity with online marketing, digital metrics and programmatic media -
      • Strong critical thinking and problem solving skills - a demonstrated ability to mine data for relevant and actionable insights -
      • Inquisitive with a desire to tell a story using data -
      • Exceptional organizational skills and detail oriented -
      • Knowledge of visual techniques for data analysis and presentation -
      • E xcellent written, oral communication, project management and presentation skills. . --- -

Keywords: GroupM, New York , Data Analyst, Professions , New York, New York

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