Data Analyst

Company: Adweek, LLC
Location: New York
Posted on: May 16, 2022

Job Description:

Job DescriptionABOUT USAdweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's? Award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media, and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.About the Role Adweek is seeking a critical thinker who is passionate about data and analytics to join our team. As Data Analyst you will deliver data and insights to key stakeholders across the organization to help inform decisions that influence audience growth, reader engagement and revenue opportunities. Additionally, you will be responsible for maintaining our database, consisting of both first and third-party data and relationships between data sets and work with Data and Product teams on the evolution of data management systems to integrate, centralize and maintain data sources.The Data Analyst will report to the VP Audience Development and Data Analytics.Here's What You'll Be Working On

• Develop performance dashboards and visualizations to measure audience health, showcase the impact of marketing campaigns and improve reporting against KPIs to enable data-informed decisions across the organization
• Draw meaningful insights from large datasets finding creative ways those insights can be used to drive audience growth and engagement
• Build data pipelines, automate key reports, and collect data for analytics
• Leverage predictive models/scoring to provide insights or data segments that can be beneficial for targeting, audience acquisition and retention.
• Support Sales, Marketing, Subscription and Editorial teams with advanced analytics, analysis, and ad hoc requests.
• Work with Data and Development teams to QA data from source systemsYou Will Own This If You Have
  • 2+ years of professional experience as a Data Analyst. Professional experience in the media industry, digital advertising agency or online marketing, or publishing organization a plus.
  • Bachelor's degree in math, computer science, statistics, or relevant work experience. Master's degree a plus.
  • Technical proficiency with SQL and coding in Python.
  • Experience with Google Analytics, Google Tag Manager, Parse.ly, Google Data Studio preferred.
  • Knowledge working with Customer Data Platform and cloud database technologies such as Google Big Query a plus.
  • Understanding of data quality and data visualization. Experience with Looker or Tableau a plus.
  • Analytical mindset with a strong proficiency in Microsoft Excel and PowerPoint a plus. Adweek is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.?

Keywords: Adweek, LLC, New York , Data Analyst, Professions , New York, New York