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Business Analyst

Company: Optimal Strategix Group, Inc.
Location: New York
Posted on: May 16, 2022

Job Description:

Company Background:

Optimal Strategix Group, Inc. (OSG) provides marketing strategy consulting, data analytics, and technology solutions to help clients prioritize customer centricity to drive growth. OSG has worked with global Fortune 1000 companies in the consumer goods, business-to-business, life sciences, and healthcare sectors and is constantly evolving to support more sectors with solutions based in behavioral and cognitive analytics. OSG is headquartered in Newtown, Pennsylvania, and has offices in Bengaluru, India, and Dubai, U.A.E.

Why you'll love OSG

OSG is leading the CXM and CJM market (estimated at $8 billion) with a highly sophisticated AI/ML platform that helps our clients gain a deep understanding of customer motivation and predicts their next best move for growth. We help companies engage their audience (patients, consumers, etc.) in meaningful ways through data-driven, customized nudges. Our clients include 25+ of the Fortune 500 companies, such as Johnson & Johnson, Kimberly Clark, Baxter Health and many more.

This is an opportunity to make an outsized impact on a rapidly growing company in a rapidly growing market, helping us go from an eight digits revenue company to nine over the course of the next few years. We foster a culture that thrives on both rigorous, academic thinking and a pragmatic, results-driven mindset, where we empower each other to become top leaders in our field.

We are leveraging our Stanford University developed proprietary behavioral analytics engine to build a SaaS based Experience Measurement and Management Platform for Customers, Brands, Products and Talent across their entire lifecycle.

Our products' USP is understanding "How and Why" customers/talent make decisions. Uncovering expectations will help organizations significantly improve customer/ talent/ brand/product experience thereby driving enhanced engagement and ROI.

Our USP coupled with advanced technology and analytics product features will disrupt the $20+ billion fast-growing Customer and Employee Experience market globally.

Position Overview:

We are looking for a Business Analyst with extensive experience in SaaS & PaaS

You will have strong analytical and critical thinking skills to solve business problems, and quickly arrive at recommendations that drive product and technology goals with effective ROI.

Your work will be highly visible and is expected to drive key insights, recommendations, and innovations for product management discussions.

You will need to translate market needs into business and technical requirements for solutions with the ability to identify white space opportunities in different markets/industries that can drive growth for OSG being crucial responsibilities of the role.


  • Responsible for ensuring that Business Requirements are fully developed and documented e.g. functional, non-functional and reporting requirements
  • Ensure that the Business Requirements are analysed fully, with appropriate engagement from the business teams including the review of current processes and data sources
  • Ownership of requirements gathering, process mapping, data flows and all other business analysis deliverables
  • Must be able to build effective and functional relationships across the business with all stakeholders
  • Work with stakeholders to deliver high quality features that provide value to our customers, clients with measurable KPIS, that point clearly to ROI
  • Communicate to stakeholders both the business value and the technical rationale behind product ideas
  • Define, track, and communicate metrics that help understand how well initiatives are meeting objectives
  • Act as the central control point for business analysis activities including working with client and third-party supplier business analysts and technical teams, as appropriate

    Role Requirements:
    • 3+ years or more years of work experience with bachelor's degree (or similar), with experience in SaaS/PaaS, and start up experience preferred
    • Extensive knowledge of Bootstrap UI framework & Angular
    • Ability to handle multiple project work streams, with proven success in synthesizing large data sets related to a wide variety of functional business problems
    • Drive clarity across competing priorities with willingness to work hands on
    • Ability to work independently, usually within a complex and fast paced environment, to support recommendations from senior management
    • Eagerness to work intensively in joint teams with personnel of all levels to accomplish OSG goals and objectives
    • Clearly communicate compelling messages in written and verbal communications
    • Experience presenting to senior executive audiences, clients and vendors
    • Track record of making change happen through collaboration
    • Creative, collaborative, and customer-focused problem solver
    • Strong ownership mindset, and ability to think big and move fast. Strong analytical and logical reasoning capabilities
    • Experience working effectively with cross-functional teams
    • Experience using data to drive rigorous product strategy
    • Experience working within an Agile Framework. knowledge of Jira
    • Experience around creating story telling documentation including personas, user-stories, wireframing etc
    • Technical understanding of modern APIs and standards
    • Excellent communication and interpersonal skills
    • Great customer facing skills - the ability to push-back, challenge, make recommendations and suggestions
    • Experienced in data driven design and in managing projects end-to-end

      • Competitive Salary
      • Benefits such as Health Insurance, Vision Insurance, Dental Insurance, Life Insurance, Short/Long-term disability, Matching 401k

Keywords: Optimal Strategix Group, Inc., New York , Business Analyst, Professions , New York, New York

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