Analyst, Marketing Performance Optimization (Hybrid)
Company: EBG
Location: New York
Posted on: June 25, 2022
Job Description:
Company DescriptionEBG is an e-commerce solutions provider
specializing in travel and entertainment, and also offering retail
products and services, voluntary benefits and insurance.EBG powers
a robust portfolio of technology solutions and operates a network
of employer and membership-based platforms reaching a captive
audience, providing leading brands with incremental distribution
opportunities. EBG's expanded network reaches over 100 million
users from participating companies and closed loop affinity and
membership groups.EBG owns and operates one of the largest and most
comprehensive employee savings programs in the country - serving
over 40,000 corporate clients through its proprietary platforms
TicketsatWork, Plum Benefits, Working Advantage and Beneplace.EBG
is a b2b2c company headquartered in Miami (Aventura), with offices
in New York, Orlando, Austin and Las Vegas. It is required to be
commutable to an office location.Job DescriptionIn this role, you
will be responsible for measuring digital marketing effectiveness
and recommending ways to optimize performance by generating
incremental revenue and increasing efficiency. You will deep dive
into channel and audience data for email, paid search, paid social,
display, retargeting, SEO, etc. and manage the research, reporting,
and experimentation needed to build growth and drive ROI. You will
make recommendations which influence growth and retention
strategiesThis role can be based in a location commutable to any
EBG office: Miami, Orlando, New York, or Austin
- Build and operationalize measurement framework for all digital
marketing initiatives including test and learn growth programs and
ongoing programs
- Oversee, monitor, and report on performance across digital
channels including tracking key metrics such as traffic,
engagement, conversion, AOV, CAC, LTV etc
- Develop recommendations to enhance both tactical and strategic
campaigns and business outcomes
- Manage growth & retention budget and track ROI and overall
marketing spend
- Provide regular campaign analysis and optimization
recommendations using a defined set of KPIs for all assigned
accounts
- Build digital performance forecasts by category, manage trends,
and identify opportunity areas in support of departmental
objectives and sales targets
- Build and maintain performance reports and dashboards using
Adobe Analytics, Tableau and Excel
- Train and assist other departments including Marketing,
Product, Partner Development, and Sales with reporting dashboards,
performance analysis and ad hoc reporting requests
- Proactively identify and interpret key marketing and media
performance drivers, and deliver insights to channel owners to
optimize spend and performance of media as aligned with business
goals Qualifications
- Bachelor's degree or equivalent combination of education and
experience
- 5+ years' work experience
- 3+ years' experience in digital marketing analytics, must
include measuring performance of email, site, paid search and
display
- Advanced level proficiency using Adobe Analytics, Tableau and
Excel
- Thorough understanding of channel mechanics, KPIs and best
practices for email, e-commerce, paid media and retargeting;
experience measuring campaign performance, list health and paid
media ROAS
- Strong analytical skills including experience building
measurement and testing plans, generating models for performance
projections, and analyzing results
- Excellent listening and oral and written communication skills;
must quickly understand program business objectives and translate
those goals into measurable, channel-specific success metrics
- Proven ability to independently manage multiple projects and
shift priorities based on business needsAdditional Qualifications
(preferred)
- Proficiency in SQL, Adobe Launch, Adobe Target
- Industry experience in e-commerce, live entertainment, travel
or hospitalityAdditional InformationEBG offers outstanding employee
benefits including:
- Medical, Dental & Vision
- 401k Match
- Short Term Disability, Long Term Disability (Company Paid)
- Company Paid Basic Life and AD&D
- Additional Voluntary Benefits
- Flexible Work Arrangements
- 3 Weeks of PTO + 5 Personal Days
- Paid Holiday Break from Christmas to New Year
- Paid Holidays
- Fitness Centers (location dependent)
- Annual Day of Giving
- Share in the FUN! EBG gives $1000 per year in Tickets-At-Work
gift cards to full-time employees to experience and enjoy the
savings marketplace!The statements contained herein reflect general
details as necessary to describe the principal functions of this
job, the level of knowledge and skill typically required, and the
scope of responsibility, but should not be considered an
all-inclusive listing of work requirements.
Keywords: EBG, New York , Analyst, Marketing Performance Optimization (Hybrid), Professions , New York, New York
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