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Analyst, Marketing Performance Optimization (Hybrid)

Company: EBG
Location: New York
Posted on: June 25, 2022

Job Description:

Company DescriptionEBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance.EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups.EBG owns and operates one of the largest and most comprehensive employee savings programs in the country - serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace.EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Austin and Las Vegas. It is required to be commutable to an office location.Job DescriptionIn this role, you will be responsible for measuring digital marketing effectiveness and recommending ways to optimize performance by generating incremental revenue and increasing efficiency. You will deep dive into channel and audience data for email, paid search, paid social, display, retargeting, SEO, etc. and manage the research, reporting, and experimentation needed to build growth and drive ROI. You will make recommendations which influence growth and retention strategiesThis role can be based in a location commutable to any EBG office: Miami, Orlando, New York, or Austin

  • Build and operationalize measurement framework for all digital marketing initiatives including test and learn growth programs and ongoing programs
  • Oversee, monitor, and report on performance across digital channels including tracking key metrics such as traffic, engagement, conversion, AOV, CAC, LTV etc
  • Develop recommendations to enhance both tactical and strategic campaigns and business outcomes
  • Manage growth & retention budget and track ROI and overall marketing spend
  • Provide regular campaign analysis and optimization recommendations using a defined set of KPIs for all assigned accounts
  • Build digital performance forecasts by category, manage trends, and identify opportunity areas in support of departmental objectives and sales targets
  • Build and maintain performance reports and dashboards using Adobe Analytics, Tableau and Excel
  • Train and assist other departments including Marketing, Product, Partner Development, and Sales with reporting dashboards, performance analysis and ad hoc reporting requests
  • Proactively identify and interpret key marketing and media performance drivers, and deliver insights to channel owners to optimize spend and performance of media as aligned with business goals Qualifications
    • Bachelor's degree or equivalent combination of education and experience
    • 5+ years' work experience
    • 3+ years' experience in digital marketing analytics, must include measuring performance of email, site, paid search and display
    • Advanced level proficiency using Adobe Analytics, Tableau and Excel
    • Thorough understanding of channel mechanics, KPIs and best practices for email, e-commerce, paid media and retargeting; experience measuring campaign performance, list health and paid media ROAS
    • Strong analytical skills including experience building measurement and testing plans, generating models for performance projections, and analyzing results
    • Excellent listening and oral and written communication skills; must quickly understand program business objectives and translate those goals into measurable, channel-specific success metrics
    • Proven ability to independently manage multiple projects and shift priorities based on business needsAdditional Qualifications (preferred)
      • Proficiency in SQL, Adobe Launch, Adobe Target
      • Industry experience in e-commerce, live entertainment, travel or hospitalityAdditional InformationEBG offers outstanding employee benefits including:
        • Medical, Dental & Vision
        • 401k Match
        • Short Term Disability, Long Term Disability (Company Paid)
        • Company Paid Basic Life and AD&D
        • Additional Voluntary Benefits
        • Flexible Work Arrangements
        • 3 Weeks of PTO + 5 Personal Days
        • Paid Holiday Break from Christmas to New Year
        • Paid Holidays
        • Fitness Centers (location dependent)
        • Annual Day of Giving
        • Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements.

Keywords: EBG, New York , Analyst, Marketing Performance Optimization (Hybrid), Professions , New York, New York

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