Senior Media Research Analyst
Company: VEVO LLC
Location: New York
Posted on: January 27, 2023
Job Description:
Vevo is the world's leading music video network, connecting an
ever-growing global audience to high quality music video content
for more than a decade. Founded by Universal Music Group and Sony
Music Entertainment in 2009, Vevo offers fans worldwide a vast
array of premium content to choose from, showcasing official music
videos alongside a constantly developing lineup of live
performances and innovative original programming. From top
superstars to rising new talents, Vevo brings incomparable
cross-promotional support to artists across the musical spectrum,
at every stage of their careers.Vevo has consistently evolved over
the past decade to lead within today's ever-changing media
landscape, embracing partnerships with a number of leading
distribution platforms to deliver extraordinary content within
ad-supported environments. With more than 26B views across
television, desktop and mobile devices each month, Vevo brings
music videos to the world - when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire
TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1
and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE,
NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra and
Vewd.Vevo is seeking a creative, analytical, and organized
professional to join our team as a Senior Media Analyst. This
person plays a crucial role in Vevo's growing global business
helping to inform commercial strategy. Our ideal candidate will
have a solid grasp of the media landscape and the trends and forces
driving industry change. You will also have a desire to analyze and
understand our North America territory, interpreting media
behaviors and guiding business opportunities at a global level.As a
member of our team, you will:
- Work cross functionally with internal teams such as Sales,
Media & Distribution and Ad Operations
- Serve as a primary point of contact for Vevo's campaign and
media analytics efforts
- Work strategically to offer solutions that best fit the
client's need and uses our resources wisely
- Launch and monitor campaign research studies, ensuring
measurement is tracking properly
- Summarize study findings into client facing wrap decks and case
studies
- Maintain Vevo's library of data trends (campaign results,
audience reach, etc.), identifying meaningful stories and insights
for stakeholders
- Author detailed research summaries that highlight key learnings
across various projects/studies to be shared across the broader
organization
- Manage day-to-day relationship between Vevo and its research
partners - participate in status calls, monitor campaigns,
troubleshoot any measurement roadblocks, etc.
- Monitor the video media landscape, surfacing insights into
Vevo's competitive positioning internally and evaluating areas for
further research and data acquisition
- Partner with other members of the Research organization to
develop education programs that train internal teams on research
terminology, studies, best practices, etc.
- Assist in setting up test studies to evaluate match rates and
performance across potential reach partnersRequirements:
- Bachelor's Degree
- 2-3 years of media experience at a fast-paced web publisher,
media agency or TV Network
- Experience working with tools and measurement solutions such as
Nielsen Digital Ad Ratings (DAR) and Google Ad Manager (GAM)
- Knowledge of visualization tools such as Looker and measurement
solutions such as iSpot and TVision a plus
- Excellent communication and presentation skills
- Ability to read and interpret complex and ambiguous data
sets
- Ability to work independently and problem solve as well as
effectively collaborate with internal and external teams
- The ability to work with ambiguous data to create insights that
reflect strong business judgment
- Detail-oriented, strong time management skills, an eagerness to
learn
- Proficiency in Microsoft Excel, PowerPoint, Word, and
GoogleSuite ProductsThe pay range for this position is: $65,000 -
$75,000 per year. Please note that the foregoing compensation
information is a good-faith assessment associated with this
position only and is provided pursuant to the New York City Salary
Transparency Law.This is a full-time position based on-site/in the
office (unless otherwise noted in the job posting that this role is
fully remote). Vevo will operate in a hybrid work model and will
require employees to be in office 2-3 days a week, on average. To
qualify for the role you will need to be currently located near the
office that you will be based out of, as well as provide proof of
vaccination against COVID-19 prior to employment.Vevo considers
applicants for all positions without regard to race, color, creed,
religion, national origin or ancestry, sex, age, disability,
genetic information, veteran status, or any other legally protected
status under local, state, or federal law.
Keywords: VEVO LLC, New York , Senior Media Research Analyst, Professions , New York, New York
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