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Senior Paid Search Analyst

Company: Modco Media
Location: New York
Posted on: November 11, 2019

Job Description:

Job Description: Paid Search Analyst
OverviewMODCo Media, a leader in digital media, is seeking the expertise of a Search Analyst with search engine marketing experience, including Pay-Per-Click and Optimization knowledge. As an Senior Analyst, you will manage search media campaigns during planning & execution phases.
Skills: Search Management (Google, Bing, Yahoo), Comparison Shopping Engines
Role Responsibilities:-- Manage campaigns across multiple search platforms, including Google & Bing/Yahoo!, and other performance media networks-- Develop campaigns with in-depth keyword research, ad copy, bid management and quality assurance testing-- Utilize bid management tools to effectively achieve the highest ROI across the major search engines as well as contextual marketing-- Budget management pacing-- Conduct daily account optimizations and performance analysis against campaign goals-- Provide recommendations to improve strategies, tactics, visibility, CTR, and increase conversions-- Implement test initiatives such as landing page A/B testing, multivariate testing, offer testing and conduct postmortem campaign analysis, findings and next steps-- Time efficient management of client deliverables and the production of weekly/monthly reporting -- Good client management/communicationOrganizational Relationships-- Position reports to: VP, Group Performance Director Qualification & Skills-- Bachelor's degree from a 4-year collegeDiscipline Specific Skills-- Google AdWords Certified-- Experience with recommending & implementing SEM strategy -- Minimum of 2-3 years of experience with search engine marketing & optimization managing budgets of $25K or more monthly-- Expert with Google AdWords, Bing adCenter & third-party tracking (DoubleClick, Marin, Kenshoo)-- Experience using Google Analytics metrics to help optimize SEM campaigns-- Advanced computer skills (Word, Excel, PowerPoint)-- Experience on retail, finance, entertainment and ecommerce clients is a plus-- Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of employees and attention to detail and follow-through skills

Keywords: Modco Media, New York , Senior Paid Search Analyst, Professions , New York, New York

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