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Sr Advertising Research Analyst

Company: Comcast Technology & Product
Location: New York
Posted on: November 11, 2019

Job Description:

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers. Comcast Spotlight offers clients easy-to-buy, easy-to-execute options customized around their business goals. We work with clients to provide them with customized, multi-screen media marketing solutions that utilize our suite of products in the way that's best suited to meet their objectives. Our media solutions provide advertisers with the ability to reach, engage and connect with their customers viewing content on any device or screen. Job Summary: Comcast's Data Innovation and Insights team is seeking a bright and dynamic Senior Research Analyst to join their Measurement Strategy group in building capabilities that measure proof of performance in advertising campaigns and demonstrate impact across the full marketing funnel. The ideal candidate has knowledge of the media landscape and experience designing and executing campaign measurement solutions. This person will sit in our Midtown New York City location and will at least initially, be heavily tied to the political vertical in 2020. Core Responsibilities: - Understands and applies various statistical concepts, research data, standards, and practices. - Plays a strategic role in developing the cross-platform and cross-media measurement solutions and agendas across the Comcast Spotlight product suite. - Focuses on finding third party campaign measurement vendor assessment; and conducts RFI's (Requests for Information) to determine with whom we want to test and partner. - Once vendor is selected, helps define the scope of work and coordinates with the vendor and - internal teams to get test set up appropriately. - Assists the measurement strategy team in analyzing data from a 'proof of concept' to determine efficacy and define criteria to move to the 'pilot' stage. - Develops relationships and works closely with third party measurement vendors and key internal partner teams. - Coordinates and participates in the generation of regular and special market research or trend reports to management. - Creates case studies for sellers to use in order to demonstrate success. - Assesses competitive landscape and understands with whom our competitors are working. - Works directly with cross-functional teams and department leadership to create research presentations and summaries for account executives to use on client visits. - Works closely with local market researchers to train teams on new measurement capabilities and educate on best practices. - Creates data informed rankers for our clients to use for planning/executing campaigns. - Supports political research vertical in 2020; gathering insights on political audience segments that political sales execs can use in the marketplace. - Consistent exercise of independent judgment and discretion in matters of significance. - Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary. - Other duties and responsibilities as assigned. Job Specification: - Bachelors' Degree preferably in communications, data analytics, social sciences or related field. - Generally requires 5-7 years related experience Employees at all levels are expect to: - Understand our Operating Principles; make them the guidelines for how you do your job - Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services - Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences - Win as a team - make big things happen by working together and being open to new ideas - Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers - Drive results and growth - Respect and promote inclusion and diversity - Do what's right for each other, our customers, investors and our communities Comcast is an EOE/Veterans/Disabled/LGBT employer

Keywords: Comcast Technology & Product, New York , Sr Advertising Research Analyst, Professions , New York, New York

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