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MARKETING AND SALES COORDINATOR

Company: Roman Health Pharmacy LLC
Location: New York
Posted on: February 25, 2021

Job Description:

INTOUCH GROUP is a full-service network, providing a diverse suite of capabilities for our clients, including creative services, media buying, enterprise solutions and data analytics. At Intouch, we offer innovative solutions to life science companies that want to connect with consumers, healthcare professionals and payers. We get fired up when people talk about getting-and staying-healthy. That's where we find our inspiration: in the very human experiences of patients, doctors and even each other. Then, we collaborate on ways to make caring for one's health more achievable, connecting patients and physicians with the information and tools they need. The Intouch affiliates within the Intouch Group network include: Intouch Solutions, Intouch Proto, Intouch Seven, Intouch International, Intouch B2D, Intouch Media and Intouch Analytics. MARKETING AND SALES COORDINATOR - INTOUCH B2D We are looking for an exceptionally driven Marketing and Sales Coordinator to advance our new business development efforts. You know how to plan and execute marketing campaigns to drive awareness and support growth opportunities, fostering strong impressions with new clients within the life sciences industry. As Marketing and Sales Coordinator, you will be a primary driver of Intouch B2D's marketing and sales funnel management activities. Your efforts will enable the organization to effectively prospect, qualify and close new enterprise consulting and marketing technology opportunities at target biotech, pharmaceutical and life science companies. The Marketing and Sales Coordinator will work with internal partners across B2D to create marketing and outreach campaigns to drive awareness of B2D and our best-in-class services. You will have a lead role in the creation of positioning and strategic marketing content, product sales collateral and internal marketing communications. This role will support outbound growth initiatives with top-prospect CRM strategy/implementation, virtual and live events and unique engagement across channels including email, phone, mail, LinkedIn, Twitter, other social, etc. The result of your marketing and communication efforts will create marketing qualified leads (MQLs) to fuel the top of Intouch B2D's new business development pipeline. The Marketing and Sales Coordinator will also play a supporting role in booking meetings with Sales Qualified Leads (SQLs) and the tracking of progress within all stages of our strategic development process. Operating in this capacity will require an understanding of Salesforce CRM, with the ability to manage data related to opportunities, accounts and contacts. This role will provide pipeline, activity and forecast reports for weekly meetings. The right candidate possesses superior organizational and communication skills with projects and databases, an ability to get things done, sound judgment, tact and discretion. The Marketing and Sales Coordinator is expected to be able to work independently on routine administrative items and is entrusted with highly confidential matters. What Does the Marketing and Sales Coordinator do?

  • Craft and manage multichannel campaigns to drive top of funnel leads for business development efforts.
  • Create positioning and sales collateral for a growing and evolving set of services and products tailored to executive-level influencers and decision makers.
  • Leverage and manage our external marketing agency relationship to help create ongoing marketing strategies in order to drive marketplace awareness and support the promotion of Intouch B2D products and services.
  • Maintain our internal library of RFP, pitch and sales collateral to support efficient response to client inquiries and opportunities.
  • Actively build awareness of Intouch B2D's capabilities and client success within ITG affiliates.
  • Support the greater team with outbound and early-stage initiatives/presentations/proposals: relationship building, securing meetings, attracting new business, converting meetings into opportunities and delivering elevated experiences.
  • Convert prospects identified as information qualified leads (IQLs), from executed marketing campaigns and current business partner relationships.
  • Serve as one of the B2D Strategic Development points of contact for outbound needs across Intouch Group affiliates and teams, assisting with assets such as capabilities, case studies, supporting materials and resources.
  • Manage infrastructure for internal team success, including orchestration, scheduling and communication regarding updates to internal systems, meetings, documentation, etc.
  • Act as a steward of our brand platform and positioning strategy among prospects.
  • Understand and provide quarterly reports on the competitive landscape of Intouch B2D's target market.
  • Help build a knowledge base of specific strategic facts and competitive trends in marketing relevant to our clients and prospects.
  • Contribute to a digitally savvy, strategic-minded approach with new clients.
  • Produce business intelligence for the sales teams, including ongoing business landscape monitoring, company briefs, target research, client research, industry events and business analysis.
  • Own the integrity of contact, account and opportunity data in Salesforce with regular updates, tracking and reporting.
  • Support outbound sales operations, including responsibilities around business intelligence, reporting, conference activities and lead and touchpoint tracking.
  • Contribute to the overall revenue performance of the Strategic Development team.
  • Ensure Intouch B2D's SF CRM lead, opportunity, account and contact data is continuously up to date and accurately reflects all sales activities and pipeline value.
  • Manage and mine external data sources for potential prospects and ensure they are actively managed within Intouch B2D's SF CRM platform.
  • Be the primary point of contact and manage the ongoing relationship and pull through of deliverables for marketing and sales support partnerships, including DiscoverOrg, StoryPorts and external marketing freelancers as needed. The Perfect Fit
    • Obsessive desire to deliver the best in client-focused, service-oriented solutions to our clients
    • High level of accountability, proactiveness and ownership of actions when building trusted relationships with internal teams and clients
    • Proven organizational and time-management skills, with strong multitasking and problem-solving acumen and a demonstrated ability to work both independently and in a team environment
    • Strong interpersonal, verbal and written communication skills
    • Periodic travel may be required
    • Ability to provide general support, including scanning and sharing documents, working on ad hoc projects and events, acting on and handling all routine administrative tasks, maintaining the confidence of the company and the Business Development team by keeping information confidential, and working as needed to meet project deadlines and support meetings outside of normal working hours
    • Willingness to learn and develop into a high-performing business developer
    • Confident and skilled command of using collaboration, marketing and sales toolsets such as Microsoft Teams, Salesforce CRM, Pardot, Microsoft PowerPoint, Microsoft Excel and Microsoft Word Qualities for All Intouch B2D Associates:
      • Live to Learn attitude of continual growth and exploration
      • Embrace change as the opportunity to expand
      • Be a thought leader
      • Maintain an awareness of the advancement and change taking place within our company, our clients and our business landscape to identify the "what's next"
      • Strong sense of team collaboration
      • Be curious and accepting of the strength of diversity of thought and experience
      • Results-oriented with a "can do," "yes and" attitude
      • Bring energy and excitement to what you do
      • Be willing to explore and embrace new ways of working
      • Ability to create strong relationships both with team members and clients
      • Demonstrate respect for others at all times and show appreciation for the value each individual brings to the team
      • Be accountable for your own commitments
      • Ability to manage multiple tasks simultaneously within compressed timeframes, prioritize work and balance long-term initiatives with short-term assignments; excellent organizational and task-management skills
      • Outstanding communication skills (written and verbal)
      • Comfort navigating ambiguity and taking the initiative to try something new What Are the Qualifications?
        • Bachelor's degree required
        • 2-3 years of marketing support, business development or client service experience
        • Experience working in the health and life sciences industry is preferred #LI-RD1 We are proud to be an equal opportunity employer.

Keywords: Roman Health Pharmacy LLC, New York , MARKETING AND SALES COORDINATOR, Sales , New York, New York

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