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Director of Marketing (B2B)

Company: Cecelia Health
Location: New York
Posted on: January 16, 2022

Job Description:

New York, NY / Remote

Are you an exceptional and creative marketing professional looking for your next challenge?

Are you driven by marketing healthcare products and services that get noticed?

Are you looking to be a results-based contributor to the growth of an innovative, venture-backed company that is disrupting the healthcare industry to create meaningful change for people living with chronic diseases?

Cecelia Health is a high-growth, venture-backed health tech company based in New York City. The company partners with pharmaceutical & device companies, payers and ACOs to deliver personalized, technology-based coaching to improve treatment adherence and health outcomes for people living with chronic conditions. The company is a high-energy, results-oriented workplace that believes our success, as well as the success of our customers and patients.

What you'll do:

Cecelia Health seeks to hire a Director of Marketing to manage the development and execution of the company's marketing strategy, with an immediate focus on increasing awareness, refining market positioning, and generating demand to support company growth and profitability objectives. You will work from home and on occasion from the company's midtown location in New York City.

Reporting to the Chief Product Officer, you'll collaborate with Product, Sales, Clinical, Customer Success, and Data Analytics teams to capitalize on growth opportunities. Our ideal candidate has a flexible mindset, thrives in a fast-paced environment, and can successfully execute multiple initiatives simultaneously.

You will make an impact by:

  • Building the Cecelia Health brand and driving awareness in key market segments to create demand
  • Developing and executing marketing and communication plans (including strategies, tactics, timing & budget) to accelerate growth
  • Developing and executing company events strategy by identifying impactful attendance opportunities, speaking engagements, awards submissions, and organizing topical webinars
  • Developing tools and content to support the sales process and enabling---commercial teams to learn and clearly communicate value propositions
  • Developing and executing patient engagement strategies to improve program engagement, outcomes, and customer satisfaction

    What you'll bring to the team:
    • 5+ years of experience and proven success in marketing leadership roles within the healthcare industry
    • Deep knowledge of and experience in developing and executing strategic marketing plans
    • Experience in successfully engaging B2B decision makers in healthcare
    • Experience building and executing effective ABM strategies to grow strategic accounts
    • Solid knowledge of SEO, web analytics, marketing automation tools, and email
    • Exceptional writing and creative marketing skills
    • Experience in working effectively with sales, client services, operations, and product management
    • High integrity and accountability
    • High-growth startup company experience preferred
    • Life Sciences experience a plus
    • MBA a plus

      Cecelia Health does not discriminate in employment or applications for employment based on an applicant's sex, race, color, religion, sexual orientation, national origin, ancestry, service in the armed forces of the United States, disability, or any other protected classification as outlined by Federal, State or local laws.

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Keywords: Cecelia Health, New York , Director of Marketing (B2B), Sales , New York, New York

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