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Sales Analyst - Digital and Direct to Consumer Channel

Company: DevaCurl
Location: New York
Posted on: February 15, 2018

Job Description:

Position Overview: The Sales Analyst leads key analytical initiatives and provides essential insights/data to the Sales and Digital teams via business analysis, ROI, reporting, and other related activities.

Reports To: Sr. Director of Ecommerce

Key Duties:


  • Develop and manage ongoing reporting related to sell-in, sell-through, promotional/new items and other key customer metrics
  • Collaborate with Management to develop overall channel forecasts
  • Gather and report sales data to accurately forecast, organize, and track promotional items and new product launches
  • Guide and support Directors and Finance department as needed to plan for and communicate items impacting margin, revenue etc
  • Collaborate cross-functionally to integrate channel data into periodic summary reporting for Sr. Mgmt and other key stakeholders including a monthly reporting package
  • Report and analyze all KPIs across direct-to-consumer channels, share-out to key stakeholders weekly and monthly
  • Prepare and use data and best practices to make recommendations for stakeholders to optimize the customer journey across the Devacurl.com and digital marketing channels to maximize reach & sales growth
  • Partner with Ecommerce, operations, marketing, and creative to test hypotheses using AB, Multivariate testing, and ROI to drive incremental sales and conversion

    Key Skills:


    • Advanced Excel skills: ability to create dynamic models and analyze complex/varied data sets to form key insights and corresponding recommended action. (Financial modeling experience a plus)
    • Working knowledge/experience with integrated systems (ERP, CRM, BI etc.); (Epicor experience a plus)
    • Advanced knowledge of E-commerce analytics
    • Certified or willingness to become certified in Google Analytics
    • Desire to expand role and grow within the organization
    • Able to work well in a fast-paced environment, as a flexible self-starter
    • Able to build strong working relationships across all functional areas; strong written and verbal communication skills
    • Knowledge of FullStory, Kiss Metrics, and HotJar a plus
    • Experience with MySQL preferred

      Experience/Qualifications:


      • BA or BS Degree
      • 5+ years of analyst experience (preferably in CPG/retail environment, but not required)
      • Microsoft Software; Excel, PowerPoint, Outlook, etc.
      • Must be willing to travel up to 5% of time

        Location:

        New York, NY (SoHo)

        Keywords: DevaCurl, New York, Sales Analyst - Digital and Direct to Consumer Channel, Sales, New York, New York

        Click here to apply!

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