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Marketing Manager, Sales Enablement (Student Memberships)

Company: Dow Jones
Location: New York
Posted on: September 14, 2019

Job Description:

By selecting Apply above, you indicate you have read and acknowledge the Dow Jones Applicant Privacy Notice and Dow Jones Cookie Policy , including data transfers as described in the Policy.

Job Description:

Dow Jones is seeking an experienced Sales Enablement Manager to help drive our Education & students business at The WSJ. The role will report into the Marketing Director, Education & Students.

The candidate will manage the sales enablement process from start to finish including the development of metrics to gauge the effectiveness of enablement process.


  • Conduct industry and competitive research

  • Develop pitch materials, presentations and other sales collateral

  • Needs to have strong experience with Salesforce.com

  • Experience with marketing automation platforms (HubSpot, Pardot, Eloqua, etc)

  • Lead the implementation of the marketing automation platform

  • Generate leads and lead nurturing strategies for the sales team to decrease sales cycle timing

  • Ability to build a sales learning and development strategy

  • Conference and events experience a plus

    The ideal candidate will have 3-4 years experience working in sales enablement, delivering successful leads and collateral to high performing sales team.

    Qualifications/Requirements


    • A minimum of three years experience working in sales enablement, with a focus on briefing, executing and monitoring campaigns to drive the pipeline

    • Ability to work with multiple stakeholders across the business

    • An interest in media, particularly in emerging technologies and trends in the marketing industry

    • Excellent verbal and written communication skills

    • Confident presenter

    • Creative thinker, ability to provide feedback to agencies to produce work in line with an agreed brief and objectives.

    • Strong negotiation, relationship building and influencing skills

    • Ability to stay calm under pressure and manage workload effectively in a fast paced environment

      Company Overview:

      Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the worlds largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, Americas largest newspaper by paid circulation; Factiva, Barrons, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

      Dow Jones , Making Careers Newsworthy

      All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

      Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put Reasonable Accommodation" in the subject line.

      Business Area: WSJ MEMBERSHIP GROUP

      Job Category: Marketing Group

      About Us

      Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the worlds largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, Americas largest newspaper by paid circulation; Factiva, Barrons, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

      If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

      Req ID: 17830

Keywords: Dow Jones, New York , Marketing Manager, Sales Enablement (Student Memberships), Sales , New York, New York

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